By Marie Stafford Marie Stafford of the innovation group at J Walter Thompson intelligence shares results of the agency’s latest study into the future of food and drink. Diet marketing could be a thing of the past. Consumers are no longer motivated by ‘diet’ claims. But as one door closes, others open, with emerging trends pointing to new routes to tickling taste buds. According to our research, ‘natural’ and ‘organic’ claims are now most persuasive when it comes to food and drink. Only 15 per cent of British consumers find a ‘diet’ claim ‘very influential’, and just 14 per cent deem products labelled as ‘diet’ Read full story › Source: The Drum...
Read MoreBy Tony Connelly Uber’s worldwide expansion aspirations will have more hurdles to deal with after Transport for London announced that it’s considering introducing a number of new regulations which would ban or restrict Uber’s rise-sharing service. Transport for London (TFL) is launching a consultation into rules to govern taxis and private hire car services and will consider a number of proposals including forcing operators to provide booking details at least five minutes before journey. Such measures would impact Uber’s model which picks customers up on average three minutes after they request a car. The transport authority will also look into forcing operators to provide a Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum The third season of MTV’s Are You The One?, which follows 10 single men and 10 single women as they seek their #perfectmatch, premiered last Thursday, and things have become a lot more interesting for fans watching the first airings of episodes. MTV has partnered with iPowow, a real-time social TV services company, to give fans a chance to win a trip to Hawaii. Fans use their smartphones or desktop computers to answer questions like “Are Amanda and Connor a perfect match?” – racking up points for correct answers. The fan with the most points at the end of each Read full story › Source: The Drum...
Read MoreBy Leonie Roderick All five of the measures used to calculate GfK’s UK Consumer Confidence Index decreased over the past month. The biggest drop is in how the UK thinks the general economic situation has changed over the past 12 months, tumbling six points to -3. The nation’s expectations for the general economic situation in this country over the next 12-months has decreased five points to -2, six points lower than this time last year. The drop in confidence among British consumers can be attributed to economic uncertainty, GfK’s head of market dynamics Joe Staton told Marketing Week. “This sentiment comes in the wake of the Read full story › Source: Marketing Week...
Read MoreBy Minda Smiley Susan Wojcicki, CEO of YouTube, thinks that advertisers should incorporate popular memes into their advertising if they want to truly engage with millennials. To celebrate YouTube’s 10-year anniversary, the CEO gave advertisers at IAB Mixx in New York 10 tips to help them succeed on the video platform since she said she often meets with chief marketing officers who always ask, “What works best on YouTube?” In addition to the advice, she also announced that YouTube is now going to expand shopping links to videos on the site that aren’t ads. So if a user has uploaded a video reviewing a make-up Read full story › Source: The Drum...
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