Posts made in October, 2015

on Oct 30, 2015

By Lawrence Weber I heard someone say they were going to get their phone out and ‘go’ on the internet the other day. That term struck me as being not only quaint but somehow at odds with how I interact with my life digitally. Take a fairly normal day in my life last week. A WhatsApp message from my wife with a picture of my adorable children, my banking app telling me those same children are merrily spending their meagre future inheritance on iTunes, my dad on Facebook messenger telling me he’s spent my meagre future inheritance on some winter sun and a notification from Read full story › Source: The Drum...

on Oct 30, 2015

By Mike Fantis If you were in any doubt about this being the year that ‘hyperlocal’ became mainstream, surely Pinterest’s recent announcement that it is drawing in local business information from Foursquare, to enhance the location information contained within its Place Pins, is the final piece of evidence. After all, over the past months we’ve seen the tech giants of this world, namely Google, Facebook and now Pinterest, significantly dialling up their local business space, to the point where 118 has now announced that they are stopping printing their physical Directory. Google has made significant changes to its local search listings. Those listings, which Read full story › Source: The Drum...

on Oct 30, 2015

By John McCarthy Nintendo has unearthed details about its landmark entry into mobile gaming, revealing its first title, a free-to-play chat app called Miitomo. The app, produced by mobile developer DeNA, enables the Nintendo community to communicate with each other using their customisable Mii avatars. Details of what the game will entail are few and far between and worse yet, the company delayed the title until March 2016, causing an immediate ten per cent stock slump. Miitomo will be a free-to-play title with in-app purchases, opening up a potentially lucrative revenue stream for the company following its landmark third-party device U-turn designed to make Read full story › Source: The Drum...

on Oct 30, 2015

By Rebecca Stewart McCann McCann London has promoted its New York-based global chief marketing officer Alex Lubar as chief executive of McCann London, a role he will begin transitioning to in January 2016. Replacing incumbent Zaid Al-Zaidy, who is leaving the agency to pursue his ‘own ideas and seek a new type of creative opportunity’, Lubar will work alongside joint ECDs and presidents Rob Doubal and Lolly Thomson. MEC MEC has reconfigured its management team with the promotion of Paul Hutchison to the role of chief operating officer. Announced by joint chief executives Stuart Bowden and Jason Dormieux, the move will see Hutchison assume responsibility Read full story › Source: The Drum...

on Oct 30, 2015

By Leonie Roderick The app includes a series of developmental games that help children improve their skills while they experiment and solve challenges. Using the app, kids can perform various activities including build planes, learn musical notes or draw paintings. The new Happy Studio, developed by R/GA London, will be part of the European Happy Meal programme and first launches today (30 October). The UK release will be in December with further rollouts to 42 countries in Europe completed by January 2016. Delphine Malvy, McDonald’s global senior director of family marketing and alliances, told Marketing Week that the app provides an opportunity for the brand Read full story › Source: Marketing Week...