Posts made in October, 2015

on Oct 30, 2015

By Adam Flomenbaum PriceWaterhouseCoopers (PwC), the professional services firm, has released its annual sports market outlook “At the gate and beyond.” This year’s edition looks at the next five years and examines how media rights, gate revenue, and sponsorship, among other things, will alter the sports landscape. While there is seemingly a new story every day about ESPN’s struggles – which are partly based on how much money they’ve committed to carrying games – there has never been more demand for rights. PwC projects that media rights will increase at a compound annual rate of 7.2 per cent, from an estimated $14.6 billion Read full story › Source: The Drum...

on Oct 30, 2015

By Leonie Roderick In Q4, revenues were up 18% to $4.9 billion, while EMEA like-for-like sales increased 5%. Speaking on a conference call last night (29 October) Starbucks’s CEO Howard Schultz said that consumers have reacted well to the brand’s digital innovations. In the US, mobile payment now accounts for 21% of all transactions in its stores. Earlier this month, Starbucks launched the Mobile Order & Pay feature, which allows customers to buy without getting in line, in 150 UK stores. “We have seen the pattern of accelerated adoption of Mobile Order & Pay with each successive region and market we enter play out Read full story › Source: Marketing Week...

on Oct 30, 2015

By John McCarthy Amazon has called on the marketing pull of one of its most costly assets, controversial TV presenter Jeremy Clarkson, to boost sales of the Amazon Fire TV Stick in the UK. Making light of his former employers, the ex-Top Gear host who was jobless after a bust up with one of the show’s producers rides into the ad on a Segway stating: “Back in the spring as you probably remember, I suddenly became unbusy, and that was OK because I had one of these,” an Amazon Fire Stick. Clarkson, in a self-referential nod, also describes the BBC begrudgingly as “them” while Read full story › Source: The Drum...

on Oct 30, 2015

By Rebecca Stewart Italian demin shop Replay has debuted an international integrated campaign to promote its new ‘Hyperskin’ product – part of its venture into the ‘Athleisure’ category. Starring supermodel Irina Shayk, the tounge-in-cheek spot was created by 180 Amsterdam with the aim of “disproving the fundamental law of the universe that you can’t work out in denim”. The ad shows Shayk literally blowing the minds of fellow gym-goers by achieving a series of ambitious yoga moves in a pair of jeans and comprises online, print and in-store executions. Chief executive of Replay Matteo Sinigaglia said “Wellness is no longer a trend; it’s the perfect balance Read full story › Source: The Drum...

on Oct 30, 2015

By Tony Connelly The Sun has made major U-turn over its paywall with the announcement that it will be scraped in an effort to better compete with its rivals. The majority of the content on The Sun website will be free from 30 November as the News UK publisher moves into the free ad market where rival publications such as Mail Online have found a viable financial alternative to charging monthly subscriptions. The Sun’s entry into the freemium ad market will significantly ramp up competition among national newspapers that are increasingly growing to depend on revenue from digital media as print sales continue to plummet. News UK Read full story › Source: The Drum...