Posts made in November, 2015

on Nov 30, 2015

By Rebecca Stewart The force is strong with Radio X DJ Chris Moyles and Chelsea FC goalkeeper Asmir Begovic who have been put through ‘Jedi Training’ as part of a campaign for the Star Wars Battlefront videogame livestream. The pair were shown playing the game at last night’s London derby ahead of an experiential event titled Star Wars Battlefront – Battle of Jakku: Live from London. Livestreamed on Amazon-owned Twitch, the gaming marathon will see them pitted against 40 players as part of the world premiere of the latest level in the game this evening (30 November). To mark the occasion, Wembley’s iconic arch has Read full story › Source: The Drum...

on Nov 30, 2015

By Tony Connelly MGM Resorts International has partnered with McCann and PHD as it looks to push the scale of the brand ahead of new projects expected next year. Following a competitive review global marketing services company McCann will serve as MGM’s advertising agency while PHD have been chosen as the media agencies of record. Both will develop integrated and strategic marketing campaigns for MGM Resorts’ portfolio of brands and will begin work in 2016. They are expected to focus on MGM’s corporate brand which includes both the International locations and the Las Vegas destinations such as the Bellagio and the MGM Grand. “With our company Read full story › Source: The Drum...

on Nov 30, 2015

By Justin Pearse The Drum has launched a survey of its readers to discover how ready marketers are to provide personalised experiences for their customers. The market survey will form the basis of The Drum Market Insight Report – Personalisation Edition, in association with Tealium, to be released in 2016. The Report will provide a wealth of insight into the biggest opportunities and strategies employed for personalisation in marketing. Personalisation is one of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands. Companies, including McDonalds and Read full story › Source: The Drum...

on Nov 30, 2015

By Dom Burch I love a good saying, especially one from five thousand years ago. It reminds you that however smart you think you are, there have probably been far smarter than you for far longer than you can even imagine. 3000 years BC, the Chinese coined a saying: ‘He who treads softly goes far.’ I was reminded of it when I read another great line in Harvard Business Review at the weekend about sharing ideas at work, and how any new idea is worthless unless you know how to sell it. ‘The talk in your organisation focuses relentlessly on generating innovative, disruptive ideas. Read full story › Source: The Drum...

on Nov 30, 2015

By Tony Connelly Volkswagen, Air France and Mobil are among a number of corporate brands under fire from climate change activists who have targeted them in a series of damning ads installed throughout Paris to coincide with the beginning of the COP21 climate change talks. The ads are part of the Brandalism campaign, an anti-advertising movement which takes over advertising spaces in cities throughout Europe to challenge authority and criticise perceived wrongdoing. The artworks were placed in advertising spaces owned by JCDecaux, one of the talks’ sponsors. Prominent corporate sponsors of the UN summit on climate change such as Volkswagen, Air France and oil companies Read full story › Source: The Drum...