Posts made in November, 2015

on Nov 30, 2015

By Rebecca Stewart Glasgow City Marketing Bureau’s (GCMB) colourful Christmas spot is our ad of the week. This animation, produced by Maguires, is based on a series of intricate, hand-drawn illustrations of the city’s landmarks and icons – including George Square and the Style Mile – by renowned Glasgow artist, Adrian McMurchie. The film was brought to life by Glaswegian Bafta-winning visual artist James Houston. Credits:Agency: MaguiresAgency website: www.maguiresonline.co.ukIllustrator: Adrian McMurchieIllustrator Website: www.amcmurchie.comBrand concepts and design: MaguiresAnimation: James HoustonMusic and lyrics: John McLaughlin Read full story › Source: The Drum...

on Nov 30, 2015

By Jennifer Faull Mobile shopping set new records on Black Friday, according to IBM, accounting for accounting for nearly 60 percent of all online traffic, an increase of 14.8 percent over 2014. Meanwhile, mobile sales tipped 40 percent of all online sales coming from mobile devices, an increase of 23.8 per cent year on year. Last year’s wide-spread reports of fights in aisles over discounted items and the vast majority of retailers promising that websites had been improved to handle the influx of bargain hunters meant that this Black Friday was already widely tipped to woo online rather high street shoppers. In the early hours Read full story › Source: The Drum...

on Nov 30, 2015

By John McCarthy Amazon is looking to match potential recruits up with its Web Services team by conducting an unusual staff hunt on dating app Tinder. Looking to snag top engineers, the company posed the ad as a profile for users within the Seattle catchment area. Seeing an opportunity to target the ad towards youthful singles with a knack for engineering, to strengthen its cloud-based product, the AWS reads: “This is not a Scam, we are actually from AWS Recruiting trying out this method To find top Engineering Talent, Please swipe right!”. The occurrence, first spotted by Motherboard, is one example of the weird ad drives Read full story › Source: The Drum...

on Nov 30, 2015

By John McCarthy City AM has tapped Forbes appointed Charles Yardley to lead the publication as chief operational executive. Yardley, who has been managing director and publisher of Forbes since 2004, will be responsible for overseeing the business operations, working closely with the commercial and editorial teams. Yardley will report to Jens Torpe, chief executive and co-founder of City AM, who said: “Charles has exceptionally strong credentials in print and advertising. “Over the past 12 years he has been instrumental in building the Forbes business that has bucked the trend in the publishing sector; Forbes has successfully grown its readership in print and built a digital Read full story › Source: The Drum...

on Nov 30, 2015

By John McCarthy City AM has tapped Forbes appointed Charles Yardley to lead the publication as chief executive. Yardley, who has been managing director and publisher of Forbes since 2004, will be responsible for conducting the international business and overseeing the transition from print to a digital-first publication. Yardley will report to Jens Torpe, chief executive and co-founder of City AM, who said: “Charles has exceptionally strong credentials in print and advertising. “Over the past 12 years he has been instrumental in building the Forbes business that has bucked the trend in the publishing sector; Forbes has successfully grown its readership in print and built a Read full story › Source: The Drum...