By John McCarthy City AM has tapped Forbes appointed Charles Yardley to lead the publication as chief executive. Yardley, who has been managing director and publisher of Forbes since 2004, will be responsible for conducting the international business and overseeing the transition from print to a digital-first publication. Yardley will report to Jens Torpe, chief executive and co-founder of City AM, who said: “Charles has exceptionally strong credentials in print and advertising. “Over the past 12 years he has been instrumental in building the Forbes business that has bucked the trend in the publishing sector; Forbes has successfully grown its readership in print and built a Read full story › Source: The Drum...
Read MoreBy niall hogan Over the first half of this year there was a definite shift in attitude from UK advertisers and agencies who are doing far more to understand media quality concerns. Today, the digital industry as a whole is placing much greater emphasis on viewability (whether ad impressions are in or out of view) as a key indicator of campaign performance. In the US, the ad industry appears to be a step ahead in how it is approaching viewability; 2015 has seen a growing number of advertisers paying only for viewable impressions and getting closer to using viewability as a trading currency. There Read full story › Source: The Drum...
Read MoreBy Benjamin Lichtman For many years there was an understandably provincial focus on technological advancements for the adult world, and specifically within the field of consumer goods. There was some uncertainty about how specific technologies could be applied to younger generations. Can a smartphone or tablet, or some other device be tailored expressly for children? That question has been answered quite emphatically. The most noticeable difference may be in schools, which, in many states, have been transformed within the last ten years, as districts purchase millions of new tablets, along with other devices. Now, it appears, consumer media devices are Read full story › Source: The Drum...
Read MoreBy Seb Joseph Advertisers have hit back at what they believe is the failure of ministers to grasp the bigger issues affecting child obesity, branding renewed calls for a ban on promoting snacks during peak times as “narrow minded”. The proposal for an end to ads on TV for high salt, sugary and fatty snacks until after the 9pm watershed were one of the main tactics MPs proposed to stem the consumption of unhealthy foods. The argument for such an extension is that the current restrictions miss much of the TV children watch outside specific children’s programming, like ‘family’ viewing time—for example programmes such Read full story › Source: The Drum...
Read MoreBy Russell Parsons It’s no secret that we’re a smartphone nation, hooked on our phones like never before. Half of all 18-24 year-olds check their phone within five minutes of waking up, according to Ofcom; whilst on average, smartphone users check their phones 150 times a day. Operating on the front line of mobile technology, I can see first hand the huge marketing opportunities available. Clearly it’s never been easier for us to keep our collective finger on the pulse. Phones and tablets have become much more than a utility that help us to keep up with family and friends. They’ve become the Read full story › Source: Marketing Week...
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