By Charlotte McEleny Facebook is running a trial within its mobile app of new topic-based newsfeeds, such as lifestyle, travel or headlines. As part of the trial, the social network will still have a core newsfeed but people have options to filter posts from friends and pages much more specifically via the topics. A spokesperson for Facebook, said: “People have told us they’d like new options to see and have conversations about more stories on Facebook around specific topics they’re interested in. So we are testing feeds for people to view different stories from people and Pages based on topic areas.” Facebook has also announced that Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Brighton branch of Catsteps Cafes-owned The Breakfast Club has received a ban from the ASA for a festive ad that was deemed ‘irresponsible’. The ad, which depicted a snowman with a carrot placed suggestively and two reindeers that ‘appeared to be mating’, was placed in the Brighton & Hove Independent. The complaint, which deemed the ad innapropriate and badly targeted, came from a parent whose five year old saw the ad. The comlplaint was upheld and was deemed inappropriate due to the free and wide distribution of the title. The cafe responded to the ASA: “as a family run business they had Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Brighton branch of Catsteps Cafes-owned The Breakfast Club has received a ban from the ASA for a festive ad that was deemed ‘irresponsible’. The ad, which depicted a snowman with a carrot placed suggestively and two reindeers that ‘appeared to be mating’, was placed in the Brighton & Hove Independent. The complaint, which deemed the ad innapropriate and badly targeted, came from a parent whose five year old saw the ad. The comlplaint was upheld and was deemed inappropriate due to the free and wide distribution of the title. The cafe responded to the ASA: “as a family run business they had Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Confused.com has launched two new toys, Miss Herbert and Stunt Herbert, which customers will receive for free when they take out selected products. The brand will sponsor ITV’s show Ninja Warrior UK in a new advertising campaign to market the Herbert characters. The brand has been issuing customers with toys of its original character Brian the Robot since February. Since the arrival of a new chief marketing officer Paul Troy in November, the team pledged to shake-up the brand; expanding its collectable family of toys. Customers have also been given more opportunities to claim the new toys. From today customers who Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Subscribers to the infidelity dating website Ashley Madison, which suffered a major hack attack this summer, rose from around 39m at the time of the attack in August to 43m, according to its website. The website was targeted by hackers in August, who threatened to expose details of its members if the owner of the website Avid Life Media didn’t take the website down. The Hackers subsequently did release the majority of the data, exposing millions of its members. Now, on the company’s website, the rolling counter for the amount of paying members shows that interest in the website has Read full story › Source: The Drum...
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