Confused.com has launched two new toys, Miss Herbert and Stunt Herbert, which customers will receive for free when they take out selected products.
The brand will sponsor ITV’s show Ninja Warrior UK in a new advertising campaign to market the Herbert characters.
The brand has been issuing customers with toys of its original character Brian the Robot since February. Since the arrival of a new chief marketing officer Paul Troy in November, the team pledged to shake-up the brand; expanding its collectable family of toys.
Customers have also been given more opportunities to claim the new toys. From today customers who Read full story ›
Source: The Drum
Industry News