Posts made in December, 2015

on Dec 30, 2015

By Seb Joseph Shell is a brand forged on innovation but getting that to land consistently in the minds of motor sport fans can be tricky, which is why its banking on interactive 360 videos to take its brand messaging up a gear. The oil business has been testing the video format through its long-standing tie-up with Ferrari, giving car lovers a virtual tour of the brand’s Formula One team’s pit garage. Fans can move rotate the video as if they’re looking around the garage to explore various aspects of the cars and equipment used by Ferrari drivers Sebastian Vettel and Kimi Raikkonen. It’s Read full story › Source: The Drum...

on Dec 30, 2015

By Nick Reid In the latest of a series of predictions on the year ahead, Nick Reid, UK managing director at TubeMogul, offers up his thoughts on what 2016 will bring. It was said by Marc Andreessen that ‘software is eating – and changing the world’. Ask yourself: When was the last time you walked into a bank, travel agent or video shop? Chances are that you, like many other Brits, no longer do – and if you wanted to, you might struggle as they are all disappearing from the high street. Why? Because software has changed the need for them to Read full story › Source: The Drum...

on Dec 30, 2015

By Staff Writer As The Drum continues its rundown of 2015’s top agencies, brands and people, we take stock of the industry champions and which names to watch out for in 2016. The Drum’s New Year Honours will be teased out each day over the Christmas period, with the list published in full in our first issue of 2016, published on 13 January. Read full story › Source: The Drum...

on Dec 30, 2015

By Minda Smiley Jan Jacobs co-founded Johannes Leonardo in 2007 with his colleague Leo Premutico after the two worked as executive creative directors together at Saatchi & Saatchi New York, where they both helped create Tide’s famous Super Bowl spot ‘Talking Stain.’ The Drum recently caught up with Jacobs to find out what he thinks it takes to be a great creative. Jacobs said aside from the usual traits, he thinks creatives often do their best work when they are in the right environment, something that he said people don’t often think about. He cited Wieden + Kennedy London’s ‘The Power of Dreams’ campaign for Honda Read full story › Source: The Drum...

on Dec 29, 2015

By Direct Marketing News The ACMA is bringing catalogers together in an effort to secure a group Negotiated Service Agreement from the Postal Service. Read full story › Source: DM News...