By The Drum

2016 was the year marketers reached back into the brand history books and looked for products, brands or campaigns they could bring back to the fore.

The precedent was set right at the beginning of the year with Star Wars: The Force Awakens, kicking things off with record box office figures from December 2015 to the beginning of 2016. But it didn’t stop there. In fact, some of the biggest launches this year were relaunched brands, products, TV shows or campaigns. As a marketer specialising in launches, here’s my top picks of 2016 – some were huge but flopped, while others Read full story ›

Source: The Drum