By Ryan Griffin

The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by Ryan Griffin the Senior Vice President of Strategy at AdColony.

​We are Entering an Era of Mobile-Only Creative

We’ve already seen significant declines in viewership within primetime TV, primarily in legacy “tentpole” live events, and driven by a lack of participation from younger demographics. If the Olympics, the Emmys and the NFL are any indication of where things are going, advertisers will increasingly realize the inherent challenges of reaching anyone under the age of 30 with a Read full story ›

Source: The Drum