Posts made in January, 2016

on Jan 27, 2016

By Laura Jordan Bambach What a January we’ve had. A time for reflection, for kicking out the bad habits and creating some new ones. Resolutions that are more than likely broken by now. And there’s been a lot of reflection about the lack of diversity in our industry. In fact it’s been a hot topic for quite a while now. The Drum’s Diversity Census brought a lot of current issues to the fore yet again. There is no lack of will to see change. And yet look around any agency and its clear that we’re not listening to our own advice. Things just aren’t Read full story › Source: The Drum...

on Jan 27, 2016

By Staff Writer Marketers from Unilever, Papa John’s, Pottermore and Mercedes Benz have joined the judging panel for The Drum Marketing Awards. Alongside senior marketers from Three, Heinz, Monsoon and BT Business; other judges will include Adrian Last, EVP, director of ITV Studios Marketing, Alex Tait, marketing and digital director for Unilever, Andrew Gallagher, senior marketing director of Papa John’s, Andrew Gallagher, director of marketing and audiences, BBC World Service director of marketing and audiences, Catherine Blizzard, marketing director, Passenger Cars Mercedes-Benz, David George, Pottermore marketing director Henriette Stuart-Reckling, Merinda Peppard, marketing director for Hootsuite, Zoe Harris, group marketing Read full story › Source: The Drum...

on Jan 27, 2016

By Natalie Mortimer Brixton-based craft brewery London Beer Lab has introduced a new identity as it looks to compete in the jostling craft beer market. The company worked with Elmwood and briefed the agency to create a label identity that could support London Beer Lab’s expansion plan to sell the product in local craft beer shops and public houses rather than exclusively in the brewery. The design also needed to reflect the founders’ history of sharing recipes as an open source brewery, and making the craft beer world more accessible. Elmwood based the new label creative on the idea that London Beer Lab marries craft Read full story › Source: The Drum...

on Jan 27, 2016

By Rebecca Stewart A hard-hitting OOH campaign by Crimestoppers has been banned by the Advertising Standards Authority (ASA) for being likely to cause “unjustifiable distress”. The poster, which featured a human heart grasped in bloodied hands with drips of blood running down the fingers stated ‘BREAK YOUR SILENCE. Don’t let drugs and violence rip the heart out of your community’. It contained the Crimestoppers phone number and called on viewers to speak out against those committing violent crimes. Two people complained after seeing the ad in Rugby, Warwickshire, saying that it was likely to cause distress, particularly to children, and that it was Read full story › Source: The Drum...

on Jan 27, 2016

By Tony Connelly Apple’s dominance in the mobile market is beginning to look fragile after the company’s fiscal first quarter earnings revealed underwhelming iPhone sales. The Silicon Valley giant admitted that sales of its iPhones had missed expectations after it sold 74.8 million iPhones in the quarter, falling short of the 75.46 million target. Apple chief executive, Tim Cook, said on the company’s earnings call that he expects iPhone sales to decline in the next quarter which would be the first decline in iPhone sales since its 2007 launch. A slide in tech company’s mobile sales would a costly blow given that they accounted for Read full story › Source: The Drum...