Posts made in January, 2016

on Jan 29, 2016

By Tony Connelly The Herald’s editor-in-chief Magnus Llewellin has offered his reasons for the controversial departures of two columnists over an article related to Rangers football club. Sunday Herald columnist and former reporter for The Drum, Angela Haggerty, was sacked after showing her support for colleague and sports reporter, Graham Spiers, who departed following pressure for a column he wrote in which he questioned “the mettle” of the current Rangers board in tackling offensive chanting. Llewellin (pictured) issued a statement to The Drum insisting that while one of the newspaper’s advertisers was on the board at Rangers this “was never an issue and Read full story › Source: The Drum...

on Jan 29, 2016

By Tony Connelly The Herald’s editor-in-chief Magnus Llewellin has offered his reasons for the controversial departures of two columnists over an article related to Rangers football club. Sunday Herald columnist and former reporter for The Drum, Angela Haggerty, was sacked after showing her support for colleague and sports reporter, Graham Spiers, who departed following pressure for a column he wrote in which he questioned “the mettle” of the current Rangers board in tackling offensive chanting. Llewellin (pictured) issued a statement to The Drum insisting that while one of the newspaper’s advertisers was on the board at Rangers this “was never an issue and Read full story › Source: The Drum...

on Jan 29, 2016

By Gillian West Brave male sports stars are brought to tears in today’s ad of the day, but what has broken these men? World Cup alpine ski racer, Christian Mayer; Olympic and World Cup medallist, Flip Flisar and World Champion, Davo Karničar are amongst those baring their souls, ultimately admitting to be madly, hopelessly in love with something that cannot be theirs: The Elan Delight – skis designed for women, wanted by all. Though tongue-in-cheek with the pay off the ad follows the path laid by Axe in its new global campaign showing a softer side to masculinity. As these real heroes confess Read full story › Source: The Drum...

on Jan 29, 2016

By Gillian West The second episode of The Drum’s new social media chat video series, The Social Buzz Show, hosted by community manager Adam Libonatti-Roche has arrived. In the second episode Adam speaks to Alex Bourgeois, esport community manager and consultant about online and offline advocacy and whether or not brands should ask for reviews. The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT and you can follow on Twitter using the hashtag #SMBuzzChat. During the show Alex reveals how a love of video games as a teenager led him to a career in community management and how Read full story › Source: The Drum...

on Jan 29, 2016

By Jessica Goodfellow Facebook has hired Andrew Keller – former chief executive and executive creative director at CP&B – as its global creative director for in-house agency Creative Shop, designed to help brands and agencies unlock the full potential of Facebook and Instagram’s platforms. In his newly created role, Keller will report to chief creative officer for the agency Mark D’Arcy, who joined Facebook in 2011 from Time Warner to oversee its creative arm. Keller served as CP&B’s CEO for five years, prior to which he was executive creative director for 12 years. On Keller’s appointment, boss D’Arcy said: “The things that have impressed me the Read full story › Source: The Drum...