Posts made in January, 2016

on Jan 29, 2016

By Michael Feeley Jewellery retailer Diamonds Factory has appointed digital media agency 7thingsmedia to lead their SEO strategy across key Europe territories. Commencing immediately the London and New York-based agency will devise an expansive European SEO strategy for the Hatton Garden based jeweller to execute initially in the UK, Germany and France. Priyaj Jain, founder and chief executive officer at Diamonds Factory, said: “We selected 7thingsmedia because of how well they understood our digital needs and requirements. We are confident that the agency is a great fit for Diamonds Factory and they will help us scale our Ecommerce potential as well as the Read full story › Source: The Drum...

on Jan 29, 2016

By Jess Goodfellow Barbie blasted into the 21st century this week with the debut of the ‘Fashionistas’ range, featuring curvier and darker versions of the once popular toy. It’s an unabashed attempt to properly recalibrate the brand to modern attitudes but is arguably a last resort for owner Mattel, which has until now resisted calls from some fans that the iconic doll is a remnant of a bygone time. Barbie sales dipped four years in a row going into 2015, and the decision to launch tall, curvy and petite versions is the latest in a string of gambles to save the brand Read full story › Source: The Drum...

on Jan 29, 2016

By Sarah Vizard We proudly add three new body types to our line. Meet the new dolls. https://t.co/JDeqzI59nX #TheDollEvolves pic.twitter.com/IJVcVhfPkL — Barbie (@Barbie) January 28, 2016 The iconic Barbie brand is suffering. It has faced eight straight quarters of sales decline, falling globally by 14% in the September quarter, and has been widely criticised for portraying an unrealistic representation of women. In an attempt to arrest that decline, its owner Mattel is giving the dolls a “real-world makeover”. Now Barbie will not come in a one-size fits all shape. Instead there are three new body types – tall, curvy Read full story › Source: Marketing Week...

on Jan 29, 2016

By Leonie Roderick McDonald’s is rolling out table service across its UK restaurants McDonald’s are loving it. According to the brand’s CEO Steve Easterbrook, its turnaround strategy is beginning to show signs of paying off. Earlier this week the fast food chain revealed it is planning to speed up the rollout of table service across its refurbished UK restaurants and expand a trial of its premium burgers. So far a quarter of McDonald’s 1,200 restaurants in the UK have been converted to offer customers self-order kiosks, digital merchandising and customised order points, but that number will be closer to a third by the end Read full story › Source: Marketing Week...

on Jan 29, 2016

By Jessica Goodfellow Home Retail Group, which owns Argos and Homebase, has reported a 10 per cent dive in shares after rumours that Sainsbury’s was planning an acquisition of the group have stalled, while Sainsbury’s shares rose 2.7 per cent on Friday after the same news. Sainsbury’s was given a deadline of 2 February to decide whether they would make a bid for the group, but with only days left to decide, it is understood talks have come to a halt because the two are struggling to agree on a price. The Financial Times reported that while Home Retail is holding out for 170p a Read full story › Source: The Drum...