By John McCarthy Carlsberg has, in its book, unveiled the best shopping trolley in the world, as it incidentally looks to be the first beer that consumers think about when in the supermarket aisles. The beer brand is more often relying on such ‘irreverent’ stunts as its new approach to shopper marketing gets underway in 2016. The trolley, created by car customisation firm Yiannimize, revamped an ASDA trolley to feature alloy wheels, a beer cooler, digital dashboard, a leather racing and a satellite navigation system. Loading… Trialed at Tuesday 26 January, Carlsberg captured the reactions of shoppers with a Read full story › Source: The Drum...
Read MoreBy Guy Phillipson I can’t count the number of times I’ve heard a keynote speaker say something like ‘I’ve never known a more exciting time to be in advertising’. This usually follows a presentation highlighting all the shiny new digital opportunities available to progressive marketeers – and we all want to be seen to be one of those. So it was really quite refreshing to hear Marisa Thalberg, chief marketing officer of Taco Bell, open her address at this year’s IAB Annual Leadership Meeting in Palm Springs exclaiming this is “the most exciting… and horrendous time to be in advertising”. Thalberg explained that the Read full story › Source: The Drum...
Read MoreBy Leonie Roderick Introduced in 2014, the ‘There’s a beer for that’ initiative was launched by Britain’s Beer Alliance, an industry wide collaboration of breweries, pub companies and trade associations. The big five brewers, including Heineken, Molson Coors, AB InBev, SABMiller and Carlsberg, also contributed £10m in initial funding. The campaign aims to drive sustainable category growth, and seeks to make consumers more aware of the different types of beer, as well as introducing more occasions on which the beverage can be drunk. This week, the initiative was promised a further £5m investment for 2016 from Britain’s Beer Alliance, while the British Beer Read full story › Source: Marketing Week...
Read MoreBy Mairi Clark Our expectations of our interaction with computers have developed in the age of search. As users when we make a query we get an answer. Sometimes there’s a really good match between what we wanted to know and the answers we get. Sometimes there isn’t. Search is good for some types of query but bad for others, and when the latter applies, we look for human help. In the future though, a question like “what’s the best mobile phone?” will be answered with a question (perhaps “what do you use your current phone to do?”). In fact, the path to a Read full story › Source: The Drum...
Read MoreBy Jerry Daykin Live content seems to be an increasing focus for Facebook but whether that’s a direct challenge to Twitter, and a long-term opportunity for advertisers, remains to be seen. Facebook confirmed this week that its live video product would be rolling out to all US users, an announcement which comes just days after it launched ‘Sports Stadium‘, an unfiltered feed designed to allow real-time reaction and commentary around key sporting events. Live video offers similar functionality to the likes of Periscope and Meerkat in that a user can literally share a video feed live from their phones, either of what they Read full story › Source: The Drum...
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