By John McCarthy Havas Media Group has appointed Darren Minshall as its chief talent officer. Minshall will work with recently promoted group chief executive Paul Frampton, tasked with “nurturing and further developing Havas Media Group’s talent strategy”. Minshall will also be tasked with building upon and developing Havas’ new initiative, Havas Fusion. On the appointment Frampton said: ‘‘Darren is a true specialist in his field and we’re delighted to have attracted someone of his calibre. His appointment reflects our continued investment in our people who are our number one priority. The aim is to further champion our #havastogether and Havas Fusion – Diversity and Read full story › Source: The Drum...
Read MoreBy Sally O'Rourke More than ever, business needs the best strategy and execution their creative partners can offer. It won’t come from the RFP pitch process, which snags clients and agencies in a truly vicious cycle. The marketing team writes a well-intentioned brief that can’t propel the businesses forward because the assignment has no connection to where the organization really needs to go. Agencies compete with design work that addresses the creative problem, but can’t hope to solve the real business issue. Before long, the marketing team has to go through the process again. And again. That’s insanity. It’s time for us to blow up the Read full story › Source: The Drum...
Read MoreBy Leonie Roderick The campaign, launched in September last year, was the brand’s first global effort. It launched simultaneously in more than 50 countries, with 70 different pieces of creative to suit the different markets. The whisky brand also adopted a new emotive tagline in ‘Joy will take you further’, an evolution of the brand’s long-standing ‘Keep walking’ campaign, which aims to promote the idea that finding joy is part of the recipe for success. Integration is key At the time of the campaign launch the brand stated it was keen to appeal to younger drinkers as well as “create talkability”, and according to Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull There has been a marked rise in the number of teenagers taking responsibility for their own finances, with a 22 per cent year-on-year uplift in kids purchasing things like clothes and music with their own debit cards. The findings come as part of MediaCom’s Connected Kids report which overall shows that 88 per cent of over 13’s have a bank account (a 10 per cent increase from last year) while almost half (48 per cent) of over 15’s have jobs. “Over last eight or nine years we’ve watched this age group grow up during the recession,” said Pauline Robson, head of real Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Red Reddington uses disposable phone numbers so he can’t be tracked, but not Source Trak 3.0. Read full story › Source: DM News...
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