Posts made in February, 2016

on Feb 24, 2016

By Michael Feeley The creators of Agency Core, an online business tracking tool designed exclusively for creative agencies, have released the first instalment of ‘The Studio’, a new YouTube series featuring interviews with industry experts. The first episode – one of three to focus on the question of ‘What does success look like?’ – sees Agency Core co-founder Matt Davies interview Peter Czapp, director at The Wow Company, a specialist accountancy firm which works with many creative businesses. Davies and Czapp explore the differences between agencies that make it big and those that just survive. They also discuss how to focus on a niche and Read full story › Source: The Drum...

on Feb 24, 2016

By Rebecca Stewart Facebook has launched its long-anticipated emoji ‘Reactions’ feature and updated its trademark ‘like’ button. First tested in October, Reactions is being rolled out globally from today (24 February) and will allow users to express various feelings, including love, anger and laughter, in scenarios where the blue ‘thumbs up’ icon won’t suffice. In a blog post the social behemoth said the new product was “an extension” of the like button, rather than a replacement, adding: “We’ve been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you Read full story › Source: The Drum...

on Feb 24, 2016

By Tony Connelly The Football League is running a comprehensive social media campaign for this weekend’s Capital One Cup Final between Manchester City and Liverpool, which will offer fans an array of incentives to engage on social media including unique views of their teams and instant personalised responses on Twitter. The three-tier Twitter campaign is encouraging fans to show their support for their team on the platform in order to make the Wembley final one of the most engaging ever. The #FinalCam part of the campaign will give fans on demand instant photos of their team’s dugout, which will be taken by specially positioned cameras Read full story › Source: The Drum...

on Feb 24, 2016

By Leonie Roderick Instagram opened up its advertising globally last September and according to figures supplied by the social network, 75% of its advertisers are outside of the US and operate in more than 200 countries. Quarles said that Instagram has become “a valuable place for discovering businesses around the world”. He explained: “Instagram is now the “look book” for brands people love and the shop window for small businesses on mobile. We are excited to welcome 200,000 advertisers to the platform because the more diverse our advertiser base, the more relevant we can make the ads that people see.” The Read full story › Source: Marketing Week...

on Feb 24, 2016

By Ronan Shields Sir Martin Sorrell, WPP chief executive, today (24 February) took to the Mobile World Congress stage to warn his “frenemies” Facebook and Google that independent measurement of how well media spend performs with them is crucial to remain the leaders in their field. With mobile increasingly coming to the fore in WPP’s media mix modelling, Sorrell discussed how the emergence of mobile technologies was impacting the operating model of the agency network, which spends $80bn a year on media, and explained the reasons behind the “under-investment in mobile”. He explained that with digital “roughly 40 per cent” of WPP’s total business Google Read full story › Source: The Drum...