Posts made in February, 2016

on Feb 24, 2016

By Doug Zanger For years, Sid Lee has been at the forefront of some interesting, breakthrough work. Recent examples include Absolut Nights, a chance for millennials to engage more deeply with artists and the Absolut brand; a highly-successful social experience for Assassin’s Creed; and an expansive digital experience for long-standing client Cirque de Soleil. As a four-time “agency of the year,” the reputation of being progressive is a hallmark of Sid Lee, both internally as a culture and externally — manifested in what they achieve for their clients. In essence, it wouldn’t be a stretch to consider the agency more as “makers” Read full story › Source: The Drum...

on Feb 24, 2016

By Doug Zanger For years, Sid Lee has been at the forefront of some interesting, breakthrough work. Recent examples include Absolut Nights, a chance for millennials to engage more deeply with artists and the Absolut brand; a highly-successful social experience for Assassin’s Creed; and an expansive digital experience for long-standing client Cirque de Soleil. As a four-time “agency of the year,” the reputation of being progressive is a hallmark of Sid Lee, both internally as a culture and externally — manifested in what they achieve for their clients. In essence, it wouldn’t be a stretch to consider the agency more as “makers” Read full story › Source: The Drum...

on Feb 24, 2016

By Minda Smiley National youth tobacco prevention campaign Truth has rolled out a funny video with a serious message: pets are two times as likely to get cancer if their owner smokes. The video, called #CATmageddon, features some of the internet’s most famous cats and has been voted by US Creative Works readers as Ad of the Week. In the tongue-in-cheek film, which stars celebrity pets like Keyboard Cat, viewers are reminded that internet cat videos could go away forever if smokers don’t realize the harmful effects smoking can have not only on their own bodies but on their pets, the environment, and even relationships. According Read full story › Source: The Drum...

on Feb 24, 2016

By Dom Burch I read a quite brilliant interview in Fast Company recently with the woman in charge of understanding all of Buzzfeed’s reams and reams of data. Unlike most data scientists, Dao Nguyen has a passion for understanding the human condition, not just geeking out on numbers or pouring over algorithms. It’s a powerful combination. I could literally cut and paste the entire interview it is so jam packed with insights, and I encourage you to take the time to read it in full. But in the meantime, let me pull out a few highlights. In a world obsessed with data, the bigger the better these Read full story › Source: The Drum...

on Feb 24, 2016

By Justin Pearse The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them. On the third day of the show, we talked to Nestlé, Scandinavian Airlines and Alior Bank to discuss how companies are redefining their digital experiences to put mobile at their heart. The common thread across all companies is the shift to structuring their business around mobile, creating effective, innovative mobile experiences to satisfy today’s increasing mobile-first customer. At Alior Bank, apps and tablets are becoming essential to transforming its Read full story › Source: The Drum...