Posts made in February, 2016

on Feb 24, 2016

By Jessica Goodfellow Trinity Mirror’s has confirmed that its latest offering The New Day will get a phased roll-out in Scotland to “build up more Scottish content and the brand”. A spokesperson from Trinity Mirror confirmed to The Drum that the release will be limited to Edinburgh initially. Ahead of the paper’s release on 29 February, rumours have been circulating over the volume of the Scottish release, since the planned “phase-out” insinuates numbers will be limited. The Guardian reported a newspaper industry source touted the figure at 1,000 copies, with a second source speculating that 3,000 copies would go out in Read full story › Source: The Drum...

on Feb 24, 2016

By Tony Connelly STV are readying the launch of a dedicated news app which has been in development for the last two years. The STV News app is due for release sometime next month and will provide a host of Scottish news as well as sport and weather. STV chief executive Rob Woodward told The Drum that STV has “undertaken a huge amount of research and identified a gap in the market which led to the creation of the app.” Woodward revealed that the app would encorporate “heavily captioned short form news clips,” similar to those which STV news has recently begun using on Facebook. The Read full story › Source: The Drum...

on Feb 24, 2016

By Natalie Mortimer Heineken is hoping to take advantage of the appetite for craft, premium cider and has launched a new brand built around the heritage of it’s producer Familie Stassen, which the brewer acquired in 2012. Heineken approached design agency Bulletproof to create the brand identity, packaging design and brand visual identity for Cidrerie Stassen. The agency looked to Belgian Art Nouveau, which was gathering momentum at the same time as Léon Stassen founded the brewery in 1895 in Belgium, and designed a ribbon wrapped around the Stassen family apple tree. The colours on the branding have been created to flex to differentiate Read full story › Source: The Drum...

on Feb 24, 2016

By Jonathan Bacon Close to 100,000 people descended on Barcelona this week for Mobile World Congress, one of the industry’s largest trade shows. They were there to see the latest smartphones launches from the likes of Samsung, Sony and LG and to find out about new technology that could revolutionise how people communicate. For marketers, it is a chance to experience new technology, meet brands and companies disrupting their industries and consider the future of their brands. Here are the top takeaways from 2016’s event. Redefining the smartphone The big smartphone makers sounded weary, rather than excited, about unveiling their new mobile devices this year. Brands Read full story › Source: Marketing Week...

on Feb 24, 2016

By John McCarthy Coca-Cola’s attempt to have the EU enforce a trademark on the new version of its bottles has been dismissed. The soft-drink giant argued that the curvature and design of its new bottles was reminiscent of the company’s iconic glass entries. The Luxembourg court argued the design was not distinctive enough. The company filed to the Office for Harmonisation in the Internal Market OHIM which handles trademarks and designs, in an attempt to protect the new design of its metallic, glass and plastic bottles. The court claimed that the bottle does not possess any characteristics that distinguish it from other bottles available on Read full story › Source: The Drum...