Posts made in February, 2016

on Feb 24, 2016

By Jennifer Faull The Co-op has launched a Mother’s Day campaign, continuing its recent efforts to firmly attach the retail brand to special days in the calendar. Urging people to throw their mum ‘The Mother of All Tea Parties’ at home, the campaign features Co-op’s range of tea and cake products as well as its own brand prosecco. Marketing communications director Amanda Jennings said: “We are excited to show off the great range of Co-op products we have to spoil mums this Mother’s Day. There’s something for everyone, so we know we can make this family get together special with tasty food and great Read full story › Source: The Drum...

on Feb 24, 2016

By Becky Munday With Mando’s 40th birthday fast approaching, Becky Munday (Mando’s chief executive officer of 19 years) and Clare Daly’s (client services director for 17 years) offer six key pointers based upon their combined 36 years in the sales promotion industry… “Embrace constant change” Things are forever changing – accept it. Proliferation of the internet has changed the way consumers interact and participate with brands, particularly in sales promotion. The rapid speed of change has made it a fascinating challenge to identify risk attributed to a campaign. The diversity of the internet and the flexibility of the industry, makes it imperative to constantly evolve Read full story › Source: The Drum...

on Feb 24, 2016

By Jessica Goodfellow The relaunch of Top Gear will be headed up by Anomaly, which was named today (24 February) the lead agency for the motor show that is set to air in May this year. The long-term partnership will see Anomaly create a global, integrated campaign to build excitement for the programme’s highly-anticipated relaunch this summer. The final line-up of the show was confirmed earlier this month, and includes Chris Evans, Friends actor Matt LeBlanc, Formula One guru Eddie Jordan, German racing driver Sabine Schmitz, renowned motoring journalist and YouTube petrolhead Chris Harris, and car reviewer and TV presenter Rory Reid. Anomaly chief Read full story › Source: The Drum...

on Feb 24, 2016

By Doug Zanger A touching short film from Swedish filmmaker Erik Rosenlund, called “Falling Letters,” shows a day in the life of a child with attention deficit hyperactivity disorder (ADHD). In the film, the young main character struggles with daily life, including having challenges in the classroom, various distractions and social issues with his fellow students. Though a difficult subject, the film end on a high note, showing how a loving parent or caregiver can be a positive influence to children with the disorder. Though the film purports to show ADHD, comments on Huffington Post indicate that the filmmakers Read full story › Source: The Drum...

on Feb 24, 2016

By Doug Zanger A touching short film from Swedish filmmaker Erik Rosenlund, called “Falling Letters,” shows a day in the life of a child with attention deficit hyperactivity disorder (ADHD). In the film, the young main character struggles with daily life, including having challenges in the classroom, various distractions and social issues with his fellow students. Though a difficult subject, the film end on a high note, showing how a loving parent or caregiver can be a positive influence to children with the disorder. Though the film purports to show ADHD, comments on Huffington Post indicate that the filmmakers Read full story › Source: The Drum...