Posts made in February, 2016

on Feb 23, 2016

By Jennifer Faull British fashion retailer Hobbs has rolled out an OOH and print campaign for Spring-Summer 2016 encouraging women to ‘Make an Understatement’ through its new clothing line. It marks the first piece of work to come out of Droga5 London since it was appointed to the global ad business last July. The campaign is set to launch in OOH from 22 February and in print publications, including Red, Marie Claire, and Sunday Times, at the end of the month. “Hobbs is about timeless British elegance to satisfy the multifaceted wardrobe needs of the modern woman. The concept of “making an understatement” speaks to a Read full story › Source: The Drum...

on Feb 23, 2016

By Richard Pinder Last week’s news of ad agency Brooklyn Brothers’ acquisition by PR firm Golin was another reminder of the so-called convergence of the two disciplines in today’s always-on world. As the narrative goes, the need for closer alignment – if not full integration – of previously distinct disciplines is changing the shape and nature of the modern PR or advertising company, with implications not least for the types of talent they need to recruit – or in Golin’s case, gain through acquisition. While few would question the validity of this narrative, I suspect any industry outsider might wonder how on Read full story › Source: The Drum...

on Feb 23, 2016

By Mark Ritson At the start of February, Uber launched a new corporate identity along with a nonsensical video (below) to explain the move. The response has been uniformly negative with most critics rejecting the logo for the usual reasons. Its too abstract. It looks too much like the Death Star. It looks mysteriously similar to Circle CI’s logo – a company that shares an office with Uber. These, and many more criticisms quickly appeared. The evolution of Uber’s logo As a man with no training whatsoever Read full story › Source: Marketing Week...

on Feb 23, 2016

By Jennifer Faull P&G has consolidated the advertising for its so-called ‘Dish’ brands with Publicis Worldwide, handing it an account that spans some 32-countries across six regions. Publicis Worldwide – which had already worked with P&G’s Cascade and Dawn in North America – will handle the advertising for fellow ‘Dish’ brands Yes, Joy, Salvo, Ayudin, Magistral, Dreft and Jar. The win also includes the advertising for Fairy, which The Drum reported yesterday (22 February) was primed to go to Publicis following a procurement, rather than creative, led pitch. It comes as part of a wider drive by P&G to cut at least $500m Read full story › Source: The Drum...

on Feb 23, 2016

By Jennifer Faull P&G has consolidated the advertising for its so-called ‘Dish’ brands with Publicis Worldwide, handing it an account that spans some 32-countries across six regions. Publicis Worldwide – which had already worked with P&G’s Cascade and Dawn in North America – will handle the advertising for fellow ‘Dish’ brands Yes, Joy, Salvo, Ayudin, Magistral, Dreft and Jar. The win also includes the advertising for Fairy, which The Drum reported yesterday (22 February) was primed to go to Publicis following a procurement, rather than creative, led pitch. It comes as part of a wider drive by P&G to cut at least $500m Read full story › Source: The Drum...