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Posts made in February, 2016

Topman sets up newsoom to make sure its daily videos are always on trend

on Feb 23, 2016

By Seb Joseph Topman is putting in place a newsroom to generate high quality, high volume content to ensure that its weekly videos are always on trend. Focusing on style, culture and music, videos will span interviews with celebrities and tastemakers to posts that softly sell the latest Topman products by linking them to the latest trends as well as exploring why people buy them. A third series, dubbed ‘Openshoot’, features UK music acts. The videos will be pushed out onto the brand’s YouTube channel, its main hub for video, but will also be fed through Facebook All three formats have been designed, in partnership with Read full story › Source: The Drum...

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Like it or loathe it, the press release ain't dying

on Feb 23, 2016

By Stephen Waddington 10 years on from media and tech writer Tom Foremski’s polemic against the press release Die! Press release! Die! Die! Die! the format shows no signs of giving up. Foremski lamented the abuse of this general purpose document that has been mangled as a means of community engagement with a variety of marketing audiences or publics. Time to pension off the press release? ​Despite the fragmentation of media, a shift to more personalised forms of communication, and the ability to create audio, text and video content, organisations remain fixated by a medium that is more than a 100 years old. We’ve all a Read full story › Source: The Drum...

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An interview with Andrew Pinzler, The Today Show's Head of Innovation

on Feb 23, 2016

By Natan Edelsburg It’s never been tougher for a morning show to stand out. NBC News, ABC News and CBS News are all investing heavily and digital and social innovation. The Today Show has taken innovation to the next level by making it part of their editorial evolution. Andrew Pinzler, the Head of Innovation Labs for The Today Show is overseeing these initiatives. Pinzler, whose experiences include working for the BBC, Dow Jones an Deloitte is constantly experimenting with new ways to add unique technologies, fun activations and engaging social elements to the linear experience of The Today Show. Found Remote Read full story › Source: The Drum...

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Pepsi Max launches star studded football ad campaign to coincide with its emoji marketing

on Feb 23, 2016

By Tony Connelly Pepsi Max has recruited some of the top footballers in the English Premier League and La Liga for a global campaign that will see it place emojis onto its packaging in an effort to win over younger drinkers. The #Maxfootball campaign will be fronted by Man City striker Sergio Agüero, Real Madrid star James Rodríguez, Belgian captain Vincent Kompany, Arsenal’s Alexis Sánchez and Manchester United keeper David de Gea. The 2016 all-star team will feature in a number of ads in the campaign, the first of which kicked-off today (23 February) with ‘Blue Card’. The ad sees a pair of Read full story › Source: The Drum...

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Samaritans begins to reposition charity as the ‘expert listeners’ with campaign to tackle suicide

on Feb 23, 2016

By Jennifer Faull The Samaritans is looking to reposition itself as the ‘expert listener’ with the roll out of a two-year OOH campaign encouraging people to contact the charity before they reach a stage where they consider suicide. It features a series of portraits, shot by photographer Nadav Kander, of anonymous people facing away from camera. Each portrait runs with a line saying: ‘Please don’t worry about it, you guys help people with worse problems that me’ with the words ‘Please’, ‘help’ and ‘me’ bolded out to convey the message that it’s sometimes easy to hide feelings but when someone listens, like Samaritans trained Read full story › Source: The Drum...

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