Posts made in February, 2016

on Feb 23, 2016

By Jennifer Faull The Samaritans is looking to reposition itself as the ‘expert listener’ with the roll out of a two-year OOH campaign encouraging people to contact the charity before they reach a stage where they consider suicide. It features a series of portraits, shot by photographer Nadav Kander, of anonymous people facing away from camera. Each portrait runs with a line featuring a hidden message. For example, one ad it reads ‘Please don’t worry about it, you guys help people with worse problems that me’ with the words ‘Please’, ‘help’ and ‘me’ bolded out to convey the message that it’s sometimes easy to hide Read full story › Source: The Drum...

on Feb 23, 2016

By Richard Draycott Vrumi, the online marketplace which connects professionals needing work space with householders who have rooms, has appointed experience design consultancy Else London. Launched in January 2015 by Roddy Campbell and William Seighart, Vrumi’s sharing economy model converts daytime room rental into affordable workspaces, which is considered one of London’s toughest challenges for the self employed sector. Wapping-based agency Else has been appointed to drive ongoing platform development with key recommendations and improvements to support the business as it expands the offer into cities across the UK. Ben Dunham, CTO at Vrumi, said of the appointment: “Else bring refreshing new ways to improve the Read full story › Source: The Drum...

on Feb 23, 2016

By John Glenday The Telegraph has temporarily excised comment functionality from its re-launched website ‘until further notice’ as it seeks to drive engagement via social media channels instead. Following the revamp bosses will assess whether or not to re-implement the feature as part of a shake-up of its audience engagement that dovetails with a new look for the title both online and in print. A Telegraph spokesman commented: “In the process of migrating its site to a new online platform, the Telegraph has suspended the comment function in some areas under transition until further notice. “It’s also undertaking research to understand the best way to support Read full story › Source: The Drum...

on Feb 23, 2016

By Tom Blacksell It’s no secret that we’ve seen big changes in the way people interact with brands over the last few years, due largely to the proliferation of personal technology. This has put consumers firmly in control of what they see and when they see it. Trying to engage with your customers and prospects today consists of a multitude of possibilities and the sheer range of options available can be intimidating to marketers looking to define their own strategies. I mean, where do you start? The customer journey is flexible and fluid with consumers jumping across social networks, physical stores, websites and traditional media. Read full story › Source: The Drum...

on Feb 23, 2016

By Katie McQuater Trevor Beattie, partner at Beattie McGuinness Bungay and the creative mind behind the ‘FCUK’ campaign for French Connection, will be guest editing a special issue of The Drum’s print edition. The magazine, launching at Advertising Week Europe in London in April, will focus on the theme of ‘influence’ as Beattie explores what influences individuals today and interviews some of those he considers to be influencers in today’s world. In keeping with Beattie’s increasing role in the world of film and his interest in space travel, the edition will also include features on the relationship between advertising and film, and explore how digital Read full story › Source: The Drum...