By John Glenday Microsoft co-founder Bill Gates has come out in support of the FBI, siding against Facebook, Whatsapp, Google, Twitter and Apple, in a contentious case in which law enforcement officials are attempting to crack a locked iPhone belonging to the San Bernardino gunman. Apple and its supporters protest that such a move is tantamount to creating a ‘back door’ to their device, endangering everyone’s privacy and security, but the FBI’s moral case is strengthened by Gates’ support. Speaking to the Financial Times Gates pointed out that the issue involved a one-off case involving the suspected terrorist, stating: “They are not asking for some Read full story › Source: The Drum...
Read MoreBy Dan Grech Whilst MWC2016 is underway in Barcelona, the hot topic is VR. As Facebook’s Mark Zuckerberg mused at the Samsung launch on Sunday: “I used to sit in my middle school math class, write code in my notebook and sketch images of a world where you could not only navigate to a 2D website, but transport yourself to a completely different place in reality”. VR will go through the same first generation product phase that wearables saw – over-promising and under-delivering. However, this doesn’t mean that execs, especially in tech and retail, aren’t starting to have some underlying thoughts about how they Read full story › Source: The Drum...
Read MoreBy Dan Grech Whilst MWC2016 is underway in Barcelona, the hot topic is VR. Zuckerberg mused at the Samsung launch on Sunday, “I used to sit in my middle school math class, write code in my notebook and sketch images of a world where you could not only navigate to a 2D website, but transport yourself to a completely different place in reality”. VR will go through the same first generation product phase that wearables saw – over promising and under delivering. However, this doesn’t mean that execs, especially in tech and retail, aren’t starting to have some underlying thoughts about how they will Read full story › Source: The Drum...
Read MoreBy Simon Kendall With the rising cost of performance and install-based advertising, alongside the increase in high-profile app campaigns on TV (think Clash of Clans and Game of War TV spots), more and more app publishers are considering other channels for marketing and turning to TV advertising. App marketers are extremely performance-focused – an approach that may be initially difficult to bring from online and mobile digital advertising to the TV’s big screen. As such, there’s a growing need for accuracy in TV ad tracking and app performance technology, and the key challenge is that this is a truly complex and new market Read full story › Source: The Drum...
Read MoreBy Seb Joseph Native ads will account for more than half (52 per cent) of the display media bought across Europe by 2020, according to a report. The study from Yahoo and Enders found that native ad spend across the region will jump 2.6 times over the next five years, going from €5.2bn in 2015 to €13.2bn by 2020. This will represent more than half (52 per cent) of total display ad spend projected in 2020. As display media’s share of the media mix dwindles, mobile and social are becoming more influential, particularly when it comes to the mass adoption of native ads in the Read full story › Source: The Drum...
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