By Jessica Goodfellow WWF, the charity behind Earth Hour, is taking advantage of the powerful tools social media has to offer for the first time – employing the services of creative agency Iris to develop a dedicated Facebook app and awareness film. The company moves to engage a wider social audience and urge Earth Hour supporters to shine a light on climate action by sharing the message on social media accounts. On Saturday 19 March 2016 8:30pm local time, the world’s most iconic landmarks will switch off their lights in the tenth Earth Hour, and supporters around the world will be invited to ‘shine a Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow WWF, the charity behind Earth Hour, is taking advantage of the powerful tools social media has to offer for the first time – employing the services of creative agency Iris to develop a dedicated Facebook app and awareness film. The company moves to engage a wider social audience and urge Earth Hour supporters to shine a light on climate action by sharing the message on social media accounts. On Saturday 19 March 2016 8:30pm local time, the world’s most iconic landmarks will switch off their lights in the tenth Earth Hour, and supporters around the world will be invited to ‘shine a Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Spend on TV advertising topped £5m for the first time in 2015 driven in part by online brands like Netflix, Facebook and Google which ploughed more than £500m into getting on TV screens last year, a study has found. According to Thinkbox, revenue in the UK totalled £5.27bn in 2015, up 7.4 per cent on 2014, making it the sixth consecutive year that TV advertising revenue has grown in the UK. The figure also includes spend going on linear spot and sponsorship, Broadcaster VOD, and product placement. While more established TV advertisers – particularly in the motor, finance and FMCG categories – Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs Piers Newson-Smith, head of brand at MoneySuperMarket, says the brand isn’t worried about the complaints as it never breached the ASA’s code and the campaign was a huge success. He adds: “Our ads bring to life that epic feeling you get when you save money at MoneySuperMarket and the great British public’s feedback on ‘Epic Strut’ was overwhelmingly positive. “It really caught their imagination: the official video was viewed more than three million times and spawned countless parodies, including The Sun front page with George Osborne.” MoneySuperMarket is among eight ads in the top 10 most complained about list that were not banned Read full story › Source: Marketing Week...
Read MoreBy Leonie Roderick Data provided to Thinkbox by the UK commercial broadcasters shows that TV advertising revenue in the UK was up 7.4% last year compared to 2014. It marks the sixth consecutive year that TV advertising revenue has grown in the UK and the largest increase since the recession ended. The figure represents all the money invested by advertisers in commercial TV, including linear spot and sponsorship, broadcaster VOD and product placement. According to Nielsen data, the continued growth has been fuelled by increased investment in all major marketing categories, with significant growth coming from online companies. Online businesses are now the second biggest TV Read full story › Source: Marketing Week...
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