By Minda Smiley Fashion and pop culture publisher Nylon has named Molly Butterfoss as creative director. In this role, she will lead design for Nylon’s print magazine and will “oversee visual continuity across Nylon’s digital, e-commerce and social platforms.” Previously, she served as senior art director at music site Pitchfork. Butterfoss begins her new role immediately and will report to Melissa Giannini, Nylon’s editor-in-chief. Of her appointment, Giannini said: “I’m thrilled to welcome Molly to the Nylon team—her depth of talent and experience across multiple platforms is a major asset in this ever-changing media landscape.” The Association of Magazine Media (MPA) recently named Nylon as the brand Read full story › Source: The Drum...
Read MoreBy Seb Joseph VIrtual reality (VR) is integral to the Facebook experience of the future, with the company’s early tests around 360 degree videos already generating more than one million views each day. VR can become the most social platform, according to Facebook chief executive Mark Zuckerberg, who believes its emergence as a medium will see people share “scenes” so it feels like they’re in another place. Speaking at this year’s Mobile World Congress in Barcelona, the technology boss predicted that VR would be the successor to video, much in the same way it is replacing images, which eventually overtook text as the de Read full story › Source: The Drum...
Read MoreBy Ronan Shields Google is set to unveil its latest attribution tool geared towards helping advertisers link online advertising to in-store sales as part of its Mobile World Congress activity, where it also hopes to help media buyers better appreciate mobile as a brand building media. The online advertising giant is poised to lift the lid on Google Store Visits, a service that will help brands better attribute how their online advertising drives footfall using an anonymous set of Google identifiers such as a Gmail address and more, whenever a shopper logs into an in-store Wi-Fi network or signs up to a Read full story › Source: The Drum...
Read MoreBy John McCarthy Twitter has tapped Apple’s comms team for a new head of PR, hiring Natalie Kerris for the role. The news comes several months after former PR chief Gabriel Stricker left the company, and a slew of other high profile departures. Chief executive Dorsey looks set to make his mark on the company with the new hire. With the role being previously operated temporarily by general counsel Vijaya Gadde, the company has been on the receiving end of a number of backlashes around supposed changes to the site. Several times in the past few months #RIPTwitter has trended Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Speaking at Mobile World Congress today, Ford president and chief executive Mark Fields, said “Ford aims to do for the auto industry what iTunes did for the music industry”. Fields’ bold statement was part of a slate of announcements from the automotive giant that cemented its ambitions to transform into a technology company, as well as a car maker. Ford revealed a new Kuga SUV and announced that its SYNC 3 connectivity technology would expand into Europe this year. Ford also said would expand Ford Smart Mobility, using the keynote to assert the businesses intention to ‘leader in connectivity, mobility, autonomous vehicles, Read full story › Source: The Drum...
Read More
Industry News