By Charlotte McEleny J. Walter Thompson and safety helmet brand Tanizawa have come together on a project that it hopes will save lives in Japan by appealing to the country’s aesthetic interests. Japan, which was hit by an earthquake in 2011 that killed 500 people, is prone to earthquakes and tremors. Safety helmet brand Tanizawa believes that more people could have been saved if they kept their safety helmets within closer reach. In collaboration with creative agency J. Walter Thompson, the answer to the problem comes in the form of making the helmets double up as stylish items around the home. The +MET Project has Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Denstu has promoted Dentsu Möbius CEO James Hawkins to the wider role of Dentsu media chief digital officer APAC. Hawkins will take on the new role in addition to his current role, reporting into Takaki Hibino, CEO Dentsu and Dentsu media Asia Pacific, and Rosalynn Tay, CEO Dentsu Aegis Network Singapore. Hawkins joined Dentsu in 2012 when he launched digital unit Dentsu Möbius for the network. The agency has amassed global clients including Singapore Airlines, Mondelēz International and Disney Studios, to its roster. Hawkins, said: “I am ready to scale new heights with our great pool of talent with the support and resources Read full story › Source: The Drum...
Read MoreBy Tom Fishburne Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Read full story › Source: Marketing Week...
Read MoreBy Charlotte McEleny Social and video ad tech business Adknowledge has appointed its first CEO for its Asia business, Matt Sutton, eyeing huge growth for the region as brands shift spend to digital. Speaking to The Drum about his new role, Sutton said bigger opportunities lay ahead for ad tech businesses in Asia because so many brands are yet to shift any significant spend into digital. “Markets like the UK and US have grown to a point where you get single digital percentage growth year on year and within that there’s a lot of competition. The market ends up quite static and people are trying Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Battle lines are being drawn in Montgomery to topple a Supreme Court precedent and tax online retailers. Are remote sellers ready for a fight? Read full story › Source: DM News...
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