Posts made in March, 2016

on Mar 31, 2016

By Charlotte McEleny Uber has created a new widget that will allow third party apps to integrate its service into their own experience. Last year the brand introduced a ‘Ride Request Button’ that meant brands could add in the option to link to the Uber app. Inspired by the move to messaging app ecosystems in Asia, it’s now created an option for brands to add the entire Uber experience without leaving a branded app. In a post on Medium, head of product of the Uber Developer Platform, Chris Saad, said: “We’ve dug in with developers in India, China and Australia to learn how Read full story › Source: The Drum...

on Mar 30, 2016

By Thomas Hobbs Brits’ outlook for the economy over the next 12 months has a score of -12 this month – an 18 point fall from where it stood in March 2015. The major purchase index, which calculates the likelihood of consumers spending on big products such as electronic equipment or furniture, fell one point to +11. Joe Staton, head of market dynamics at GfK, said concerns about Brexit are now being reflected in consumer’s purchasing habits and has warned brands to take heed. He told Marketing Week: “If you stand back and look at how the Index has performed since its lowest point Read full story › Source: Marketing Week...

on Mar 30, 2016

By Doug Zanger Colin Jeffery has tread an interesting path — from his native South Africa to Singapore — to Boston and sunny LA at David&Goliath. Awards? Check. You name one, it’s on the mantle. Standout creative? Oh, yes. Leading Kia’s work over the years, he has been on the front line of the brand’s very well-received homage to hamsters. He’s also had a front row seat, over the years and in his current role, to creative from some of the world’s most important brands. Through his commitment to bravery and exploration, Jeffery has a strong opinion about what it takes to make Read full story › Source: The Drum...

on Mar 30, 2016

By Doug Zanger Colin Jeffery has tread an interesting path — from his native South Africa to Singapore — to Boston and sunny LA at David&Goliath. Awards? Check. You name one, it’s on the mantle. Standout creative? Oh, yes. Leading Kia’s work over the years, he has been on the front line of the brand’s very well-received homage to hamsters. He’s also had a front row seat, over the years and in his current role, to creative from some of the world’s most important brands. Through his commitment to bravery and exploration, Jeffery has a strong opinion about what it takes to make Read full story › Source: The Drum...

on Mar 30, 2016

By Minda Smiley TBWA Worldwide has named Anaka Kobzev as global head of communications. She replaces Marianne Stefanowicz, who left the role in June of last year to join Droga5 as global head of public relations. Kobsev is currently serving as director of communications for North America at J. Walter Thompson. In her new position, she will be tasked with “further developing the collective global communications strategy for TBWA.” According to TBWA, she joins at an important time for the agency since it has “publicly pledged to achieve a more balanced representation of women in senior leadership roles across the board over the next few Read full story › Source: The Drum...