Posts made in March, 2016

on Mar 31, 2016

By Jessica Goodfellow The BBC has today (31 March) unveiled the first trailer for the revamped Top Gear series featuring hosts Chris Evans and Matt LeBlanc. In the run up to the hotly-discussed and much anticipated series launch in May, momentum is building with the release of a 60-second trailer featuring a host of fast cars, stunts, comedy moments and even some sickness from Evans alongside co-host Sabine Schmitz. Matt LeBlanc in a Reliant Rialto with a stars and stripes matching helmet Loading… The trailer focuses heavily on celebrity hosts Evans and LeBlanc, with LeBlanc filling the comedy role once Read full story › Source: The Drum...

on Mar 31, 2016

By Gillian West In November, The Big Issue joined forces with FCB Inferno to help launch the social enterprise Change Please. Aiming to train the homeless as baristas to sell coffee from mobile vans, Change Please has sold more than 78,000 cups of coffee since launching. To mark the success of the enterprise, FCB Inferno has created a film following one of the initiative’s first baristas, Jatinder. Of his experience Jatinder said: “I had been to the council trying to get accommodation, but had been told I wasn’t a priority…Before this, I thought coffee was just pouring some water on to the Nescafe. But I Read full story › Source: The Drum...

on Mar 31, 2016

By Dave Randall Dave Randall, Videology VP takes a deep-dive exploring one of the online advertising sector’s most critical, and yet divisive issues, and appeals for a collective solution towards more universally accepted standards. Viewability! The made-up buzzword of the online industry that gets everyone talking. Makes sense though, right? Advertisers want their ads to be seen, so the industry has built tools to report on whether those ads have been viewed or not. Unfortunately, it’s not that simple… TV is the established ad medium, and by far the most researched. If we think of viewability against TV campaigns, the assumption Read full story › Source: The Drum...

on Mar 31, 2016

Dave Randall, Videology VP takes a deep-dive exploring one of the online advertising sector’s most critical, and yet divisive issues, and appeals for a collective solution towards more universally accepted standards. Viewability! The made-up buzzword of the online industry that gets everyone talking. Makes sense though, right? Advertisers want their ads to be seen, so the industry has built tools to report on whether those ads have been viewed or not. Unfortunately, it’s not that simple… TV is the established ad medium, and by far the most researched. If we think of viewability against TV campaigns, the Read full story › Source: The Drum...

on Mar 31, 2016

By Tony Connelly Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content. The sports, culture, and lifestyle content, which Red Bull Media House produces will now be made available to news publishers registered with Reuters via a dedicated portal on the Reuters Media Express platform. Non-subscribers will have unlimited access to the content while subscribers will be given 10 ready-to-publish news items each month. Reuters, which delivers thousands of stories per day to over 3,000 publishers in broadcast, digital, and Read full story › Source: The Drum...