Posts made in April, 2016

on Apr 29, 2016

By Jennifer Faull Publicis Groupe chief executive Maurice Levy has said that the remaining counties in the European Union would be “angry” at Britain for leaving the EU should it vote that way in June and warned it was naive to think that they would just accept consequence. The suggestion ruffled the feathers of Lord Norman Lamont, former UK Chancellor of the Exchequer who said it was “shameful argument” from the Publicis Groupe boss. Levy’s comments came today (29 April) at a debate organised by Bloomberg which focused heavily on the consequences a Brexit would have on trade agreements. Levy interjected to say: “You’re forgetting Read full story › Source: The Drum...

on Apr 29, 2016

By Rebecca Stewart Twitter has altered its classification in Apple’s App Store, moving from the ‘social network’ category and into ‘news’. The change means that it will now be competing with the likes of BBC News and the Wall Street Journal in the app download charts, rather than social giants like Facebook, Snapchat and Skype. Twitter joins Reddit as the only other large social network in the category, and the platform’s decision to take a more prominent place in the news division follows on from rival Facebook’s choice to shift its focus to video and conversational commerce in the form of chat bots. Read full story › Source: The Drum...

on Apr 29, 2016

By John Glenday Snapchat has doubled the number of daily video views on its service to 10bn in under a year, a figure which has risen from 8bn in February and just 4bn last May. This exponential growth represents a 150 per cent increase in less than a year and has seen the service overtake Facebook in the video view stakes which managed just 8bn views in November using comparable metrics. Snapchat limits its videos to 10 second’s duration but users can get round this limitation by threading together multiple clips to create a ‘snap storm’ – helping to inflate view counts. Snapchat’s user base has Read full story › Source: The Drum...

on Apr 29, 2016

By Jessica Goodfellow Droga5 has promoted creative directors Rick Dodds and Steve Howell to executive creative directors in its London office. They will report to chief creative officer David Kolbusz, effective immediately. Dodds and Howell joined Droga5 New York in 2012 as art director and copywriter, and the duo were promoted to creative directors in 2013. The two have been creative partners for nearly 13 years, beginning their careers together at Saatchi & Saatchi London, where they stayed for seven years before joining Droga5. Among their recent work for Droga5 London was the ‘Make an Understatement’ print campaign for Hobbs, which marked the Read full story › Source: The Drum...

on Apr 29, 2016

By Jessica Goodfellow Hearst Magazines UK, which publishes Cosmopolitan, Good Housekeeping, Elle and Harper’s Bazaar, has appointed Hayley Cochrane as head of digital sales, it was announced today (29 April). Cochrane joins from Hearst US, where she was senior director and business lead for Hearst Digital Media and Hearst Magazines International in its core audience division. Prior to that, she was a director of advertising for a division of Hearst Advertising Worldwide. Her new role will see her leading the digital sales team for all of Hearst’s brands, reporting directly to Ella Dolphin, group commercial director. She will work closely with all of Hearst’s digital Read full story › Source: The Drum...