Posts made in April, 2016

on Apr 29, 2016

By John Glenday Carl Icahn, the billionaire investor renowned for his ability to play the stock market, has chosen this moment to bail out of Apple stock by flogging all 53m of his shares for £1.37bn. Confirming his decision during an interview with CNBC Icahn said simply: “We no longer have a position with Apple,” adding that he had decided to act amidst concern that Apple has now peaked with sales of its flagship iPhone beginning to go into global decline. Prior to offloading his stake Icahn phoned Apple chief executive Tim Cook to inform him of his decision, recalling how that went he added: Read full story › Source: The Drum...

on Apr 29, 2016

By Adam Flomenbaum Viacom continues to focus on expanding its data-based offerings to advertisers, and today announced a deal with Roku that will continue the trend. The partnership enables Viacom to collect aggregated audience insights from Roku, the leading over the top (OTT) platform, to give its advertisers a leg up in the addressable TV space. “Viacom’s unique partnership with Roku extends our game-changing ecosystem, bringing targeted advertising at scale in a way that – until now – was not available in the premium television environment,” said Kern Schireson, EVP Data Strategy & Consumer Intelligence, Viacom. “With this partnership, we can deliver more relevant messages Read full story › Source: The Drum...

on Apr 29, 2016

By Doug Zanger 18 years of excellence of #18 on the field in Denver and Indianapolis — and many more off of it. Peyton Manning’s athletic feats are well-documented, but what may be more impressive are the things not many people know about, including how he is, according to Kevin Parta of NFL.com, a “well-known letter writer.” For years, Manning has written sincere notes to teammates, fans, family, friends, coaches, other athletes and even opponents. Gatorade is celebrating Manning’s career in a spot that will air ahead of the NFL draft that was created by TBWAChiatDay LA. Letter recipients highlighted Read full story › Source: The Drum...

on Apr 28, 2016

By Stephen Lepitak InterPublic Group (IPG) and Creston have been named as the Holding Companies of the Year in their individual categories by the Recommended Agency Register (RAR) Awards 2016. IPG was named as Holding Company with £1bn + Turnover while Creston won the corresponding category with less than £1bn Turnover. The Grand Prix winners for this year were TMC Strategic Communications (Under 40), St Luke’s Communications Ltd (40-99) and TBWA (100+). The RAR awards are based on client recommendations and reviews of their agencies, with satisfaction scores used as a measurement for success. Client ratings are collected for criteria such as Read full story › Source: The Drum...

on Apr 28, 2016

By Minda Smiley BBDO won ‘Best of Show’ for its work on GE’s ‘What’s the Matter with Owen?’ campaign at the 36th annual Global Ace Awards, which celebrates creative in the B2B space. At the awards show in New York City, which was put on by the Business Marketing Association (BMA) in partnership with Forbes, The Drum, Siegel+Gale, IBM and The Wall Street Journal, winners were named in 45 categories. Judges of the awards included vice president and executive creative director at Stein IAS Michael Ruby, executive creative director at Gyro Vito Zarillo and chief creative officer of Doremus San Francisco Joe McCormack. Aside Read full story › Source: The Drum...