Posts made in April, 2016

on Apr 28, 2016

By Direct Marketing News Mobile proved to be the biggest driver, accounting for $20.7 billion. Read full story › Source: DM News...

on Apr 28, 2016

By Doug Zanger Launched in March for International Women’s Day, a project led by FCB Brazil continues to put the issue of violence against women front and center in Brazil. #7Minutes1report is a sobering campaign that raises awareness of the prevalence and seriousness of violence against women in the country — and encourages women to speak out and report incidents of violence and abuse. “The only way to fight violence is by talking about the problem, which is frighteningly prevalent,” said Joanna Monteiro, chief creative officer of FCB Brasil. “Estadão’s positioning is to promote debate on the subject today in order to create a Read full story › Source: The Drum...

on Apr 28, 2016

By Doug Zanger There is a thing called “Minnesota Nice,” for good reason. The people of my native state are overwhelmingly pleasant, friendly, kind and, dare I say, nice. Nice to the point where, at a four-way stop, everyone waves each other on to go ahead. The kind of “nice” where a group of ten people simultaneously say “bless you” to a woman who sneezed at Minneapolis-St. Paul International Airport. (Both have happened to me, by the way.) Minnesotans are hard-working people as well. A full day of getting things done is rewarded with a fresh, cold beer, accompanying North Star State staples Read full story › Source: The Drum...

on Apr 28, 2016

By Minda Smiley To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by Cindy Stockwell, president of Trilia Media. Below, find out why Apple’s launch of the iPhone in 2007 is her favorite marketing moment. The launch of the iPhone is a “marketing moment” that is incredibly significant, particularly for those of us in media. This device literally changed our world and our industry. Smart phone adoption accelerated following this product launch, and in a few short years mobile Read full story › Source: The Drum...

on Apr 28, 2016

By Katie Deighton Arsenal footballers Petr Čech, Danny Welbeck and Per Mertesacker currently hold starring roles in Europcar’s new online spots, which have so far received more than 2.5 million YouTube views after only a week since it broke. The films aim to promote the car hire brand’s sponsorship of Arsenal FC – a partnership that has been ongoing since 2014. With a very limited (and, presumably, timed to the minute) access to the footballers on pre-arranged ‘club days’, sponsors are challenged to think creatively about how to get the most from their most valuable campaign Read full story › Source: The Drum...