Posts made in April, 2016

on Apr 28, 2016

By Matthew Charlton One word – Hillsborough. I think I feel sick. Sick to my stomach. And I am not alone. Everyone I know does. Everyone I know is angry. I sit here reflecting on the Hillsborough verdict and the heart-sapping stories of those poor people that died, my own dreadful memory of watching it live on TV, and reading the evidence against the police and complete lies that were told over a consistent period of years to appallingly displace blame onto the victims. Online I watched an incredibly powerful interview with Adam Spearritt’s brother. Poor Adam was 14 when he went with his Read full story › Source: The Drum...

on Apr 28, 2016

By Rob Blackie Ofcom’s annual Adult Media Use & Attitudes report this week, as usual, provided a fresh look at British society, with comparative data back to 2005 for some questions. The data challenges three common stereotypes often used in marketing. Over 50s are avid internet users The over 50s account for half of British consumer spending. But marketing to the over 50s is still stuck in the past, assuming they are luddites. And advertising to this group ranges from twee to insulting. (Note this image served to me for being over 40 might be a trifle too far – but standard stock photography if you Read full story › Source: The Drum...

on Apr 28, 2016

By Minda Smiley David Rubin is joining the New York Times as senior vice president and head of brand, a newly created role at the company. Rubin most recently served as head of global brand marketing at Pinterest, a role he left at the end of last year. In his new position, Rubin will be tasked with “leading enterprise-wide brand strategy, development and execution.” He will report to chief revenue officer of the company, Meredith Kopit Levien. Of his appointment, Kopit Levien said: “How we lead and tell the story of our brand in a digital era matters more than ever. The New York Read full story › Source: The Drum...

on Apr 28, 2016

By Jessica Goodfellow Archant has extended its weekly newspaper supplement Pink ‘Un – which currently runs in the Eastern Daily Press and online – to a regional sports magazine as it expands its media portfolio. The first issue will be available on April 30 and launch advertisers include Norwich International Airport, regional motor dealer Holden and construction specialists Ovamill. The Pink ‘Un Magazine has been launched to appeal to the local sporting community in Norwich. Loading… The magazine launch comes off the back of the success of The Pink ‘Un, which it claims generates over 2.5 million page views monthly. The Read full story › Source: The Drum...

on Apr 28, 2016

By Minda Smiley This year, Facebook is honoring the technology platforms and services that help companies effectively advertise on the social network with its Innovation Spotlight awards. Data-driven creative platform ReFUEL4 was one of three companies to take home Innovation Spotlight’s creativity award this year, which honors companies who deliver quality content and creative at scale. The other two winners were crowdsourcing studio Tongal and visual content firm Shuttlerock. Entries were judged upon “client results, uniqueness, the size of the markets the tool is available to and scalability,” according to Facebook. Later this year, Facebook will announce the winners of the ‘real Read full story › Source: The Drum...