By Natalie Mortimer Estrella Damm has tapped actress Dakota Johnson to star in its first short film, with the brand claiming it is ‘the first’ beer brand to use a short as part of its advertising strategy. The ‘Vale’ film tells the the story of Rachael (Johnson) who is traveling through Spain alone. When she arrives in Ibiza she meets a group of Spanish friends who offer to show her around the island, and introduce her to food, beer, and beaches. According to Estrella Damm, Vale was one of the highest trending videos on YouTube in Spain in 2015 with 10 million views across Read full story › Source: The Drum...
Read MoreBy Steve Owen Seven months on from the plagiarism row that emerged following the unveiling of the first Tokyo 2020 Olympics logo, the organisers have answered critics with a new and very different design. But is the new logo, pictured above, now playing it too safe or has it hit the mark? Regardless of whether you believe the perceived plagiarism was true or not, for the International Olympic Committee to be tarred with such a brush would obviously go against all its ideals. The organisers could have held out and argued the similarity was just coincidence, which I actually would agree with, Read full story › Source: The Drum...
Read MoreBy Katie Deighton Bauer Magazine Media is gearing up to deliver ‘Empire Live’, a three-day film fest taking place in London’s The O2. Ticketholders have been promised more than 36 separate events taking place as part of the movie extravaganza on 23-25 September, with the likes of live script reads, singalong screenings and panel discussions all on the cards. The venue – one of the biggest in central London – was secured through a partnership with AEG, the entertainment conglomerate and owner of the former Millennium Dome. With plans to take on the whole venue, the Read full story › Source: The Drum...
Read MoreBy Tony Connelly As is a continuing trend with sports sponsorship activations Nissan is placing fans at the centre of its Rio Olympic campaign with two new films showing supporters from across the UK training alongside Team GB athletes with the help of Facebook Live. Nissan ambassadors and Team GB athletes Max Whitlock (Gymnastics), Kat Copeland (Rowing) and ParalympicsGB gold medallist Richard Whitehead (Athletics) star in the films as they train live with members of the public. The films document the ‘Be the Heartbeat of Britain’ live training sessions, which took place on Facebook Live on 10 February as part of Nissan’s official Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Healthspan, the UK’s largest direct supplier of high quality vitamins, minerals and supplements, has appointed VCCP to run its integrated advertising account. VCCP will be working with the supplement supplier across many aspects of their business from brand to CRM/data and digital, in an account worth £7m. Tim Pethick, chief executive of Healthspan said: “I am delighted to be working with VCCP. Their integrated approach and offering across both creative and media is a very compelling one which will help set up our business for future success.” Read full story › Source: The Drum...
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