Posts made in April, 2016

on Apr 28, 2016

By Michael Feeley Engineering giant Altair has appointed full service marketing agency Catalyst. Following a competitive pitch, Catalyst has been briefed to redevelop Altair’s ‘Enlighten’ website. The new site will play an integral part in Altair’s continued aim to be the world’s leading source for useful, informative and inspirational content on minimising the weight of products across all industries. A wholly-owned subsidiary of Altair Engineering, Altair ProductDesign™ specialises in weight reduction technology and techniques for use in manufacturing processes. The division has over 800 staff across 45 global offices with clients including Ford Motor Company, Airbus and Motorolla. Pete Roberts of Altair said of Catalyst’s appointment: Read full story › Source: The Drum...

on Apr 28, 2016

By Tony Connelly Polo Ralph Lauren has unveiled the uniforms which Team USA will wear at the opening and closing ceremonies of the Rio Olympics. The US Olympic Committee debuted the uniforms on Today with marathon swimmer and silver medalist Haley Anderson, wrestler Jordan Burroughs and swimmer Ryan Lochte wearing the clothing. It marks the fifth time which the brand has created uniforms for the US Olympic team. The uniforms take on a classic look with striped cotton t-shirts, tricolor boat shoes, ribbon belts, chino shorts and a Pony-emblazoned button-down shirt that comes in a choice of red, white or blue. <p dir="ltr" Read full story › Source: The Drum...

on Apr 28, 2016

By Pip Jamieson 1. Think carefully about job descriptions You might be putting off a whole raft of people that might otherwise apply for your position simply by using the wrong language, or overloading the job description with too many required skills and experience. Ravleen Beeston, head of sales, Bing UK, suggested: “Look carefully as to whether you’ve used too many masculine words that might put off women. Then get others to review your job description who are completely different to you, for feedback on the language.” Beeston also pointed out that men and women do not perceive job descriptions the same way – a Read full story › Source: The Drum...

on Apr 28, 2016

By Gillian West As April draws to a close it’s time to find out which work will be crowned our inaugural Creative Work of the Month. Each month we’ll be pitting our previous Creative Work of the Week winners against one another to find the month’s ultimate winner. In addition to counting online votes we’ll also be running a 24-hour Twitter poll with the votes added together to crown your winner. This month we have not one but two winners from WCRS with Bupa’s ‘Body as a Band’ and B&Q’s ‘Let’s Create’ both stealing Creative Work of the Week titles in April. However, Saatchi & Read full story › Source: The Drum...

on Apr 28, 2016

By John McCarthy US media giant Comcast’s NBC Universal has secured animation powerhouse Dreamworks as it looks to compete with rival Disney. The company announced the acquisition on Thursday afternoon, with the deal tallying $3.8bn, well above its $2.3bn valuation. All in all, the company will pay $41 a share, and the deal will conclude once US competition authorities give it the green light. DreamWorks chief executive and co-founder Jeffrey Katzenberg will become chairman of DreamWorks New Media, according to CNBC. Katzenberg gave the deal his blessing in a statement: “Having spent the past two decades working together with our team to build DreamWorks Animation into one Read full story › Source: The Drum...