Posts made in April, 2016

on Apr 28, 2016

By Natalie Mortimer Coca-Cola North America has introduced new packaging for its flavoured sparkling water brand Dasani and launched a campaign to promote the update. The drinks giant has also introduced two new flavours to the range, raspberry lemonade and tropical pineapple, to coincide with the launch of the ‘Break for Bubbles’ marketing push, which encourages people to take a break from everyday stresses by drinking a Dasani beverage. The “sleek” cans now feature a more slender profile and refreshed graphics. Dasani Sparkling is now also available in a bottle in lime and berry flavours to catering to people who want the convenience Read full story › Source: The Drum...

on Apr 28, 2016

By Tony Connelly Getty Images has lodged a formal complaint with European Commission against Google, accusing the internet giant of facilitating copyright infringement. The stock photo company’s formal complaint claims that Google Images has been “siphoning traffic and promoting piracy” which in turn has hurt its contributors and partners. The complaint is the latest in a series of legal hurdles facing Google in Europe over alleged anti-competitive behaviour which Brussels is currently investigating. In its complaint Getty argues that a Google Image upgrade in 2013 created “captivating galleries of high-resolution copyright content” that cemented its dominance over site traffic and advertising spending. The ease with Read full story › Source: The Drum...

on Apr 28, 2016

By John McCarthy KFC is apparently experimenting with edible bowls in the latest of a line of innovations, this time in India. Although largely a stunt, the company is looking to cut down on plastic and paper waste with a new product called ‘Rice Bowlz. The Bowlz are made from tortilla and will contain rice, chicken and gravy. The tortilla bowl will be tested in Bangalore. Rahul Shinde, managing director of KFC India, said: “We will not charge more for our edible bowls … We will wait for consumer response and depending on the pace of adoption, we may roll the concept out to other items Read full story › Source: The Drum...

on Apr 28, 2016

By Natan Edelsburg As Facebook’s earnings and number of users soar, it’s never been more important for TV networks to find ways to reach and engage with audiences using the social platform. When Facebook recently announced more Messenger integrations, CNN was an early adopter. CNN will allow Facebook users to interact with them on Messenger around breaking and and personalized news. The turner owned network has partnered with recommended content platform, Outbrain to enable this conversational interaction with bots. Found Remote spoke with CNN’s head of social media Samantha Barry to learn more. Found Remote: Read full story › Source: The Drum...

on Apr 28, 2016

By Direct Marketing News The days of free traffic are over. But this time it’s Facebook and other social sites that have to pay. Read full story › Source: DM News...