Posts made in April, 2016

on Apr 29, 2016

By John McCarthy Brand technology business You & Mr Jones has snapped up social media influencer service theAmplify for an undisclosed sum. The agency has taken a majority share in the Amplify, which has an algorithm that uses audience data to identify the most relevant influencers for a brand across Instagram, Snapchat, Facebook, Vine, Twitter and Periscope. On picking up the LA-based company, You & Mr Jones founder and chief executive David Jones, said: “One of the fastest growing areas of people-powered marketing is influencer marketing, and theAmplify is the most impressive business we’ve seen in the space. What makes them unique is their technology Read full story › Source: The Drum...

on Apr 29, 2016

By Alex McConway This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below. Hearst Magazines Hearst Magazines UK, which publishes Cosmopolitan, Good Housekeeping, Elle and Harper’s Bazaar, has appointed Hayley Cochrane as head of digital sales. Cochrane joins from Hearst US, where she was senior director and business lead for Hearst Digital Media and Hearst Magazines International in its core audience division. Her new role will see her leading the digital sales team for all of Hearst’s brands, reporting directly to Ella Dolphin, group commercial director Ella Dolphin added: “We are Read full story › Source: The Drum...

on Apr 29, 2016

By Katie Deighton Department store Harvey Nichols has selected the 100-year-old model Bo Gilbert to star in its latest glossy campaign, devised by Adam&Eve DDB. Gilbert, who was born a mere 80 years before the average fashion model, was photographed by Dazed magazine co-founder Phil Poynter. A print ad from the shoot will debut in Vogue’s 100th Anniversary issue – the biggest ever published by the Condé Nast brand – which lands in May. A two-minute spot documenting Gilbert’s life in fashion, as well as her time with Poynter, was released by Harvey Nichols today. In the ad, the centenarian discusses how style trends have evolved Read full story › Source: The Drum...

on Apr 29, 2016

By Michael Feeley Merger and acquisition advisers Green Square has launched a new ad campaign, created by London advertising agency Hometown. Positioned to stand-out in “pretty serious” world of professional services communications, Hometown to develop a Tarot theme for the campaign – why would you leave your life’s work to fate when it comes to choosing the right advisers to sell your business? Hometown created a series of five Tarot cards, Fortune, The Fool, The Lovers, The Star and The Chariot, each with its own relevant strapline. Tony Walford, a partner at Green Square, said: “What Hometown has done has completely captured the essence of Read full story › Source: The Drum...

on Apr 29, 2016

By John McCarthy Carlsberg is hitting home its sponsorship of the Uefa Euro 2016 competition, and the England team, by tasking pundit veteran Chris Kamara with pranking Londoners. Kitted out as an old man with a beard and walking stick, Kamara rewarded those who gave up their seat for him on the train with tickets to England’s fixture against Russia 11 June. Video of If Carlsberg did substitutions: Your seat for EURO seat Loading… On featuring in the 90 second video entitled ‘Your seat for Euro seat’, Chris Kamara, said: “It was great fun to team up with Carlsberg and Read full story › Source: The Drum...