Posts made in April, 2016

on Apr 29, 2016

By Tony Connelly With the NFL Draft upon us football fans will be skewering the internet to find out more about the star players who will light up the NFL next season so long-term NFL partner, Visa, has created a 360 degree virtual reality documentary for four of the draft’s top players. Visa has partnered with VR firm STRIVR Visa to give fans a “fly on the wall” look at four top prospects as they prepare for the draft. The four players who feature in the VR films are Clemson defensive end Shaq Lawson, Ohio State wide receiver Braxton Miller, Notre Dame linebacker Jaylon Smith Read full story › Source: The Drum...

on Apr 29, 2016

By Charlotte McEleny The New Zealand Government has partnered with Samsung to use virtual reality (VR) in its business to business marketing, using it to better tell stories around food provenance. New Zealand Trade and Enterprise is using VR at trade shows to give an insight to food buyers about the produce from New Zealand. As with a lot of new technology, the marketing adoption of VR has largely been in a B2C context but Lauren Bartlett, regional marketing manager for New Zealand Trade in Asia, said: “For us, virtual reality is almost more effective in B2B than B2C.” Speaking to The Drum about their Read full story › Source: The Drum...

on Apr 29, 2016

By Nicole Greiner From a gag in the Netflix comedy hit ‘Unbreakable Kimmy Schmidt’, the song ‘Peeno Noir’ from its debut season has inspired a new ad campaign for the show. The song was sung by character Titus Andromedon and gained a lot of attention. Now to promote the second season, Netflix alongside creative agency Darewin, is launching a global ‘exquisite corpse’ game on Twitter. Netflix original series handles across the globe joined in extending the song by finding new verses. The official accounts for Netflix original shiws ‘Daredevil’, ‘Narcos’, and more as well as country-specific accounts all participated and came Read full story › Source: The Drum...

on Apr 29, 2016

By Nicole Greiner Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. ‘I’m making a music video. ‘Peeno Noir’: An Ode to Black Penis.’ That’s how the successful viral music hit ‘Peeno Noir’ from “Unbreakable Kimmy Schmidt’s” season one started off. The song was sung by the series’ character Tituss Andromedon and gained a lot of attention. Now, as season two was released on April 15th, Netflix alongside creative agency Darewin lived Read full story › Source: The Drum...

on Apr 29, 2016

By Seb Joseph It’s a lofty goal and yet Mulenga is relaxed about the route to it. Yet to turn 21, the entrepreneur is wise beyond his years, concocting his vision for the future of work-based training ever since he started putting on talent shows and events at his local youth club when he was 12. A world away from those business schemes, his latest venture – Supa Academy – is out to shake work-based training from a state that doesn’t always benefit those most in need. A cacophony of rules and regulations have helped larger training providers secure the largest government contracts, explains Read full story › Source: The Drum...