By Tony Connelly Persil has employed the talents of Oscar winning animation studio, Aardman, for a new animated feature which uses school shirts and everyday food stains as a canvas for its ‘Monster Stains’ film. To create the animation a team of ten artists crafted a colour palette from 28 common household stains, including jam, chocolate and gravy. They then used the colours to paint a single frame on a white school shirt before photographing it, washing it clean with Persil, drying and ironing it and staring again for the next frame. The process was repeated 2,576 times to create the 60 seconds of stop-frame Read full story › Source: The Drum...
Read MoreBy John McCarthy Soft drink brand Mountain Dew is still looking to tap into internet culture after its Super Bowl slot PuppyMonkeyBaby arguably scarred a generation of children (and also gained mass exposure and brand retention). It has followed up these efforts with a series of dancing animals in a perverse twist on the Lion King’s circle of life climaxing with a smug twerking cat. Video of Mtn Dew Kickstart: Freak Chain Loading… The ad from BBDO New York maintains the same tone as its previous entries and will likely strike a chord with its target audience. The PepsiCo brand Read full story › Source: The Drum...
Read MoreBy Michael Feeley Travel clothing outfitters Craghoppers has appointed communications agency We Are Boutique to promote its latest campaign – a collaboration with explorer, writer and photographer Levison Wood. Famous for Channel 4 shows ‘Walking the Nile’ and ‘Walking the Himalayas’, Wood has joined forces with the Craghoppers brand for its 2016 campaign. Taking the lead on strategy, implementation and campaign management across all media platforms, We Are Boutique has been tasked with activating the high profile partnership. Boutique’s strategy director, Simon Bollon said: “Craghoppers approached us about this campaign because of our strategic strengths and we were hooked from the off. It’s an exciting Read full story › Source: The Drum...
Read MoreBy John McCarthy R&B musician Usher caused waves in marketing on Thursday after news spread that Samsung had paid him to endorse its Galaxy S7 smartphone with a series of steamy Snapchat pictures. The Korean tech firm has however denied any involved in the series of nude selfies, which concluded with a candid shower selfie showing just how well Samsung’s flagship smartphone’s camera can capture the nuances of the moist male physique. Several media outlets reported that Usher’s pictures were the world’s first sponsored dick pictures but the company’s denials, to Mashable, apparently sink any such claims. Usher has previously worked as a Samsung ambassador so Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Transport for London has selected VCCP to handle its creative account, taking over from M&C Saatchi which held the account for 15 years. VCCP beat Abbott Mead Vickers BBDO, Engine and Ogilvy & Mather to the business. Chris Macleod, TfL marketing director, said: “VCCP have a strong track record of business transformation. We are looking forward to working in an integrated way on what is a hugely exciting portfolio of campaigns.” Ikea Australia appointed Pulse Communications, part of Ogilvy PR Australia, as its public relations agency following a competitive tender and review process that included several agencies across Australia. Pulse will work with Read full story › Source: The Drum...
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