Posts made in April, 2016

on Apr 29, 2016

By Michael Feeley Royal Voluntary Service has unveiled its line-up for GrandFest 2016, a one-day festival to celebrate older people and their heritage skills, at a launch event at London’s Geffrye Museum. Organised by TVC, the launch event included a special visit from HRH The Duchess of Cornwall, President of Royal Voluntary Service, who met GrandMakers, all aged 70+ years, and got a sneak preview of the skills they plan to showcase at this year’s festival on 5 June. Now in its second year, GrandFest will see 12 GrandMakers hosting masterclasses around breadmaking, crochet and weaving. Other celebrities attending the media launch included Royal Read full story › Source: The Drum...

on Apr 29, 2016

By John McCarthy Xiaomi has confirmed it is indeed working on a smartwatch, further strengthening the comparisons between itself and western rival Apple. The Chinese company has witnessed explosive growth in its home market with expansion across Asia and now the west. The company has confirmed it has been working on a smartwatch for a year. Called the Mi (coinciding with its Mi mobile brand), the smartwatch will launch later this year. Company co-founder and vice president Liu De made the announcement on Wednesday during a Beijing conference, according to GizmoChina. Read full story › Source: The Drum...

on Apr 29, 2016

By James Hammersley The car rental industry is a competitive one, with numerous international companies wrestling for a serious stake in the British market. Enterprise has invested heavily in its ‘UK Car Hire with American Customer Service’ television advertising campaign across the UK for some years now and after being absent from this medium Avis has resurrected its iconic ‘we try harder’ campaign, first aired 50 years ago. Given these big brands are formidable, we wonder who is driving away with the UK consumer market? Read full story › Source: The Drum...

on Apr 29, 2016

By Natalie Mortimer Alcohol delivery app Bevy has tapped Made in Chelsea’s Jamie Laing and Alex Mytton to act as brand ambassadors as it looks to raise its profile in London. In their official role for Bevy, the stars will be making appearances at company events, helping market the brand through experiential stunts and promotions and pop up in surprise deliveries to a limited amount of customers of the app. Bevy also delivers ‘convenience’ food and is open until 5am for Londoners looking to order anything from prosecco to Lucky Charms cereal. Marco Saio, Bevy’s chief operating officer and co-founder said: “Having Alex Read full story › Source: The Drum...

on Apr 29, 2016

By Trevor Beattie You may have seen Sarah Cruddas. She has become the face of space on British TV. When she’s not extolling the virtues of Venus, she’s launching into fact-filled monologues in passionate support of human space exploration. If enthusiasm alone could power a spaceship, Sarah Cruddas would be halfway to Alpha Centauri by now… Trevor Beattie (TB): We are go for launch. See if you can answer the first three questions in three words or less. 3,2,1… TB: Who are you? Sarah Cruddas (SC): Space Guress. TB: What are you? SC: A SpaceJournalistBroadcasterAstrophysicistAuthor. TB: Why are you? SC: Because space matters. TB: Is there life on Mars? SC: That is the Read full story › Source: The Drum...