By Seb Joseph Following a weekend that saw it become the first European football league to live stream a match to Facebook Live, La Liga now wants to use the technology to rival the Premier League’s dominance of broadcaster’s wallets. While a certain final in Milan might have enthralled the majority of football fans, a match between third-placed Athletico Madrid and first-placed Athletic of the Spanish Women’s First Division was the one offering them a glimpse into the sport’s future. It was the first competitive football fixture to be streamed to Facebook by a European League in what its executives believe will Read full story › Source: The Drum...
Read MoreBy Heather Wright Filmmakers are by nature control freaks and we like to be able to direct the precise way stories are told. Getting this right is what we spend our lives trying to do, it’s how we achieve maximum engagement. We lay out the journey of our stories so that the viewers see all the right shots in the right order and for the appropriate length of time. We decide when we’re going to cut to a reaction shot to emphasise understanding, or create empathy between characters, or the precise timing of shots needed to land a joke. We decide how long an Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak And so the new dawn for the BBC’s most successful show, Top Gear has broken and the response on social media was predictably negative, although the first episode was actually a moderate success. The combination of Chris Evans and Matt LeBlanc was not a disaster and the BBC was wise to stick to the same format – it wasn’t broken so why change everything? This Stig’s return was never in doubt. In the end it came across as a mix of TFI in its energy, allowing Evans to clearly steer the direction of the show, but the production, writing and directing Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow LBC will no longer air Ken Livingstone’s Saturday morning radio show after Livingstone has faced backlash for antisemitic comments claiming Hitler supported Zionism. The former London mayor will not have his contract with the radio station renewed, ending an eight-year stunt. Livingstone had presented the politics programme with David Mellor, whose contract will also not be renewed. Livingstone has denied that LBC’s decision not to renew his contract is linked to his recent comments. Livingstone was taken off air when the EU referendum campaign kicked off in early April due to Ofcom impartiality rules, with political journalist Michael Crick standing in. An LBC spokesman Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Speedo is pioneering a global swim movement for its latest campaign ‘Speedo Fit’, hoping to bring swimming into fitness routines around the world in its first TV campaign in over a decade. The campaign has launched in over 50 markets globally. It is aimed specifically at the fitness enthusiast market, to encourage people to challenge the regime, with the brand message: ‘The most powerful thing you can do to your routine is to change it’. The campaign ‘There’s fit and there’s Speedo fit’ features and champions other sports, to demonstrate how swimming can complement and improve fitness and training. It Read full story › Source: The Drum...
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