Posts made in June, 2016

on Jun 30, 2016

By DMN A new report exposes the gap between gathering marketing data and realizing its value it across functions Read full story › Source: DM News...

on Jun 30, 2016

By Jessica Davis If there is one key trend affecting the marketing and creative communications industry at the moment it is ‘diversity’ or, depending on your viewpoint, the lack of it. Diversity, in it’s very broadest sense, is a huge issue within our industry and most forward thinking agency businesses are driving the diversity agenda within their organisation. In today’s industry diversity goes much deeper than simply gender issues. Race, religion, sexual orientation, disability, social background all come into the debate as agencies look to create as diverse a workforce as they can to ensure that the work they are creating for a diverse Read full story › Source: The Drum...

on Jun 30, 2016

By Laura Jones We have a creativity problem – both as an industry and as humanity. In a study of 1,600 school children, 98 per cent were considered ‘geniuses’ at divergent thinking at age five. At 10 years old this number dropped to 32 per cent, by age 15 it was 10 per cent and down to just 2 per cent by full adulthood. What are we doing wrong? How does our unbridled creativity and child-like imagination just disappear into the ether – especially when it is so useful to us? Why did it take Pablo Picasso “four years to paint like Raphael, Read full story › Source: The Drum...

on Jun 30, 2016

By Minda Smiley Many Americans associate Mexico with drugs, corruption and poverty, all of which contribute to Mexico’s tarnished “brand,” according to a recent study. For the report, Austin-based agency GSD&M and strategic consultancy Vianovo interviewed 1,000 adults in the US via market research firm YouGov. According to findings, only 22 per cent of Americans view Mexico in a favorable light while 75 per cent view Canada positively. The research also found that 54 per cent of Americans see Mexico more as source of problems than as a good neighbor and partner for the US. When asked what three words come to mind when they Read full story › Source: The Drum...

on Jun 30, 2016

By John McCarthy The Academy Awards has made good on its promise to bolster diversity allowing 683 new members into the fold, following the last few years’ ‘Oscars so white‘ campaign for perceived racism and sexist accusations at the organisation. Of this influx, 46 per cent are female and 41 per cent hail from ethnic minorities, also including 28 Oscar winners. The new group goes some way toward rebalancing the current 6,000 or so members, the majority of whom are 60+ white males. As a result of the additions, male membership drops from 75 per cent to 73 per cent, with white members Read full story › Source: The Drum...