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Americans view the Mexico 'brand' in an unfavorable light, according to study

on Jun 30, 2016 | 0 comments

By Minda Smiley

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Many Americans associate Mexico with drugs, corruption and poverty, all of which contribute to Mexico’s tarnished “brand,” according to a recent study.

For the report, Austin-based agency GSD&M and strategic consultancy Vianovo interviewed 1,000 adults in the US via market research firm YouGov. According to findings, only 22 per cent of Americans view Mexico in a favorable light while 75 per cent view Canada positively. The research also found that 54 per cent of Americans see Mexico more as source of problems than as a good neighbor and partner for the US.

When asked what three words come to mind when they Read full story ›

Source: The Drum