Posts made in July, 2016

on Jul 18, 2016

By Gillian West BT has joined forces with Now to launch a new £1m business brand campaign highlighting the importance of relationships in business and reflecting on the culture of collaboration that exists in business today. Voted Creative Work of the Week by The Drum readers, ‘In Sync’ features a series of films shot by directorial duo Us through Academy and builds on the success of Now’s #SeeWhatHappens activity for BT last year. The work showcases the talents of acapella group, The Buzztones, and sees each member of the group delivering a different word of the script. The creative clearly shows how being in sync Read full story › Source: The Drum...

on Jul 18, 2016

By Staff Writer To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years. Today’s marketing moment was chosen by David Slayden, associate professor at the University of Colorado Boulder’s College of Media, Communication and Information & executive director of IXDMA, a graduate degree program. If you haven’t seen Martin Agency’s Unskippable campaign for Geico, well, I don’t know what to say exactly other than where have you been? It has won a slew of awards and deservedly so. The campaign also had 10 Read full story › Source: The Drum...

on Jul 18, 2016

Given the average shopper is no longer happy with the average shopping experience, and with omnichannel a key focus for retailers this year, digital technology is providing a powerful catalyst for change for digital and traditional retailers alike. For some, frictionless shopping is the most important focus, with attentions set on optimising shoppers’ visits to local stores and online sites. And with the rapid rise of messaging apps like WhatsApp, interest in social selling – selling through comments on social platforms, or via user generated content galleries – is turning to ‘conversational commerce’. For others, monetisation of their content is a growing Read full story › Source: The Drum...

on Jul 18, 2016

By Shane Taylor The Drum has partnered with Data as a Service firm Oracle Data Cloud to examine how marketers are purchasing data, what they look for in a programmatic partner, and how they allocate budget to drive returns from their programmatic spend. As part of our research, we’re surveying The Drum’s audience to benchmark data use by marketers and their preferences when it comes to buying programmatically. Take our survey and get a copy of our final report before anyone else, as well as a free six month subscription to The Drum’s new app. The availability of more precise data has Read full story › Source: The Drum...

on Jul 18, 2016

By John McCarthy Helen Weisinger has left her role as managing partner and CMO and HeyHuman to join Outdoor Plus as chief client officer. As one of the UK’s leading digital out of home companies Outdoor Plus has tasked Weisinger with working with advertisers and their agencies while sitting on the company’s executive board along with Grant Branfoot and four other members of the management team. Jonathan Lewis, managing director of Outdoor Plus said: “Our experience has shown us that the most innovative and successful campaigns arise when we work directly with advertisers and their agencies. The Universal Music partnership with Global Radio was shortlisted Read full story › Source: The Drum...