Posts made in July, 2016

on Jul 18, 2016

By Matthew Davies Every fortnight, RedPill reviews three new branded videos and assesses the reasons behind their social performance. RedPill’s rating system scores videos across five categories (awarding a maximum of 20 per cent for each category): originality; on brand; creativity; craft; and shareability. The sum of all five scores produces a rating out of 100 per cent. Chipotle – A Love Story Video of A Love Story Loading… Rating: 80 per cent Chipotle continues its streak of hot online content by always focusing on the narrative and empathy. In this new installment, they are trying to harness Pixar-style emotional resonance Read full story › Source: The Drum...

on Jul 18, 2016

By John McCarthy Mashable has hired Anne-Marie Tomchak and Jerico Mandybur as UK and Australian editors respectively. Tomchak joins from the BBC and will head up the dedicated UK site using her experience as one of the founders of BBC Trending. Jerico joins Mashable from NITV, Australia’s foremost media outlet for Indigenous peoples and a division of SBS. “We’re incredibly excited to have such a creative, well respected, multi-media journalist in Anne-Marie joining our team as UK Editor. Anne-Marie’s vast experience developing new video formats and harnessing the power of social platforms to tell stories in new ways makes her a perfect fit for Mashable,” said Read full story › Source: The Drum...

on Jul 18, 2016

By Rebecca Stewart The&Partnership has grown its leadership team in the US, announcing two key hires. BBDO’s Wilfrid Boudreau will join the agency as chief creative officer, while Spring Studios’ Richard Welch will step into the role of chief strategy officer. Effective immediately, Boudreau and Welch will begin working out of The&Partnership’s New York office, helping drive the agency’s growth in New York and working across clients including the Wall Street Journal and Pernod Ricard. Boudreau joins the creative shop with more than two decades’ experience in copywriting. He was previously chief creative officer at BBDO Atlanta, where he created breakthrough work Read full story › Source: The Drum...

on Jul 18, 2016

By Rebecca Stewart Greenpeace has hijacked Vote Leave’s old campaign bus and parked it outside Westminster as part of a PR stunt which the charity said aims to remove the “lies” promised by Brexit-backing politicians and replace them with the “truth.” The double-decker bus found itself at the centre of a media storm in June, after it was emblazoned with a poster which claimed that by leaving the EU £350m a week would be freed up to spend on the UK’s NHS. Now the environmental group has covered up the claims with giant text reading: ‘Time for the Truth’ – a phrase that Read full story › Source: The Drum...

on Jul 18, 2016

By John McCarthy Line has its eyes set on the west, the world’s seventh largest chat app behind WhatsApp, FB Messenger, QQ Mobile, WeChat, Skype and Viber, with many of its 218m monthly active users (MAU) concentrated across Japan and the Philppines. The app, created in 2011 as an alternative communication service for use during natural disasters such as earthquakes and tsunamis, has greatly evolved to become an app ecosystem that raises most of its revenue through the sale of virtual stickers, emoji and other in-app purchases, as well as ads to a lesser extent. Owned by South Korea’s Naver Corporation, Line is Read full story › Source: The Drum...