By Ronan Shields Investors are really starting to probe into the black box of programmatic The recent spate of Q2 quarterly calls from publicly listed ad tech companies demonstrated just how much scrutiny investors are paying to the evolution of the programmatic sector, with the emergence header bidding, and in particular how they can make themselves stand out from the mainstream of ad tech companies, which increasingly offer similar services. For instance, Rubicon Project’s stock price was heavily hit after its leadership conceded to being late into the header bidding space, while Criteo’s senior team were also scrutinised heavily on the same subject, as well Read full story › Source: The Drum...
Read MoreConsumers have always been a pretty confusing bunch from a retailer’s perspective, but now with access to technologies that can enable them to visit five rival stores to compare prices while they are physically stranding in yours, life is even harder for retailers. Andy Boothroyd of HPS Group looks at the growing phenomena of ‘Showrooming’ and ‘Webrooming’ and how the retailer can manage that challenge. The retail world is full of buzz-terms we hear being used at the boardroom table, at conferences, from analysts, and in blogs. Of particular note are the terms “showrooming” and “webrooming”, both of which are causing Read full story › Source: The Drum...
Read MoreBy John Glenday Straight off the bat this morning we look at a blast from the past as eighties tennis legend Andre Agassi makes his courtside return, an occasion marked by Lavazza for its latest coffee ad. Amazon Dash hits all the right buttons as it marks its UK launch whilst Twitter is set to embark on a new revenue sharing deal with individual content creators. Ad Week kicks things off with an unlikely tale concerning coffee maker Lavazza and 150 Andre Agassi ‘clones’ in celebration of the tennis star’s return to the US Open. To mark the occasion 150 actors have Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Shangri-La Hotels and Resorts has launched a new loyalty scheme to entice its foodie customers into spending more in its restaurants and cafes. The campaign is one of the first major jobs for DigitasLBi after it won the Shangri-La global task in March and built out an integrated team to support it. The Table is a programme which gives loyal customers access to special deals and exclusive experiences, as well as the chance to build up redeemable points to reuse in the hotels. The idea behind the campaign is to play on the emotional aspect of eating by asking ‘what are Read full story › Source: The Drum...
Read MoreBy Lisa Lacy It’s starting to look more and more likely we’ll someday tell our grandchildren bedtime stories about the strange boxes in our homes on which we watched videos. That’s because — and this really shouldn’t come as a surprise — Gen Z, which native advertising software firm Sharethrough defines as the generation born after 1995, likes mobile video. Furthermore, this generation, which numbers 69 million and has spending power of $43 billion per Sharethrough’s figures, is known for its digital upbringing and actually sees phones as its primary go-to devices. The good news for marketers is that Gen Z watches videos on these devices Read full story › Source: The Drum...
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