Times of change in our industry can breed distrust between brands and partners. Dealings done in secret or not disclosed can take a toll on trust and effectiveness. The remedy is transparency. ‘Sunlight is the best disinfectant,’ as the saying goes. Recently, Turn commissioned a poll of UK agency creatives and found that 35 per cent of respondents said it’s difficult to get data from brands. 29 per cent said the same of media agencies. I don’t envision a sinister cabal working to keep information private. I think that, like everyone, ad agencies grapple with rapid technology changes, running into Read full story › Source: The Drum...
Read MoreBy Seb Joseph Carlsberg has been cleared to run promotions with Spencer FC after the advertising watchdog rejected a complaint that a recent ad it ran on the vlogger’s channel irresponsibly targeted teenagers. The brewer was investigated by the Advertising Standards Authority (ASA) after a complainant claimed Spencer FC’s channel is popular among people under 18 years of age, who would consequently be illegally encouraged to like the beer brand even though they are too young to buy it. The ad in question appeared in a video the vlogger ran during the European Championships earlier this summer, and featured a sales promotion Carlsberg ran to Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart One of Captain Morgan’s top marketers has said the brand “disagrees” with an Advertising Standards Authority (ASA) ruling that has banned part of its £4.6m ‘Live Like The Captain’ campaign. The ad, which launched in May, centered around the brand’s bearded mascot – whose face was overlaid on to a dancing character aboard an old-fashioned sailing ship. Taking on the look of the advertiser’s logo, the man was depicted dancing with friends, upending a sofa so that someone lying on it was tipped off into standing position, and using a rope to swing from one deck to another, as on-screen Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton YouTube’s biggest name, PewDiePie, is going to star in a game about streaming games on YouTube. Outermind, the Montreal-based studio behind PewDiePie, revealed today that a new game called Tuber Simulator – which puts players in the role of a budding video game streamer – will soon be available. Although very little information is available about the game prior to the official announcement, PewDiePie has tweeted out a handful of images that give an idea of what Tuber Simulator will be like. It sports an isometric, pixelated look reminiscent of Japanese studio Kairosoft, best known for quirky simulators Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Talk about the power of the pen! Social media rebelled against the British pharmaceutical company Mylan this week – producers of the poplular EpiPen – and the company’s poor reaction, particularly under the harsh scrutiny of social media and its strong stance – saw its stock plummet to an all time low. Following the backlash, the company just announced that the maker of EpiPens will start selling a cheaper, generic version of the emergency allergy shots in an article that appeared in the L.A. Times today. However, the furor over repeated U.S. price hikes continues — and Read full story › Source: The Drum...
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