Posts made in August, 2016

on Aug 30, 2016

By Kyle O'Brien “It looks like little pieces of toast, which is way more convenient than just standing farther away from your regular sized toast.” –Stephen Colbert That late night joke introduced many people to the newest General Mills cereal to hit the shelves in 15 years – Tiny Toast. Colbert was smitten enough with the boxed product – mini-toast-shaped cereal bites available in real fruit-flavored blueberry and strawberry – that he brought on Chance the Rapper and Skrillex to do a Tiny Toast remix rap. Jimmy Fallon also had a joke about it, and the cereal even got a thumbs up review Read full story › Source: The Drum...

on Aug 30, 2016

By Kyle O'Brien Twitter has been making a push beyond 140 characters lately, and recently it has made a strong push to grab a bigger share of the video market. As such, according to a story on Recode, Twitter will be selling ads with creator videos and will share the ad revenue with those making the video content. It’s a shot over the bow of the YouTube super tanker, intended to show that Twitter means business as it goes up against the video behemoth. According to the story, its revenue sharing policy is more lucrative for the content providers than YouTube, offering 70 Read full story › Source: The Drum...

on Aug 30, 2016

By Laurie Fullerton Facebook announced today the discount and promotion-based ‘Facebook Offers’ page has been reworked to offer a better mobile experience – making it easier for advertisers to share discounts and promotions where people often are – on their mobile devices. Going forward, mobile advertisers can decide how long their offers run, which users see them, where they redeem them and more. Users can now claim and keep track of offers through Facebook, and redeem them across devices or in-store. The new format makes it easier for businesses to create two types of offers—online and in-store—and they can share offers on Read full story › Source: The Drum...

on Aug 30, 2016

By Haley Velasco Endemol Shine Beyond USA, the digital subsidiary of the Dutch parent company, and Mashable, the lifestyle media brand that carries over 30 million social followers, have partnered together to distribute five series across websites, social and OTT channels. The programming will cover topics that span across eSports, tech, science, lifestyle, culture and more. The first of the five series to launch is the “Legends of Gaming,” which in its third season will bring top YouTuber’s together for the most epic online gaming tournament. The Legends franchise, which has local editions in the U.K., France, Chile, Germany and Read full story › Source: The Drum...

on Aug 30, 2016

By Laurie Fullerton Artificial intelligence is already an effective marketing tool in large-scale marketing channels, but recently it has made headway in mobile video advertising. A recent survey of 1,000 mobile users asked if after watching a mobile video ad whether viewers were inclined to buy a product. Nearly half of those surveyed said they never bought a product after watching a commercial video. Additionally, when asked why this was the case, 51 per cent stated they were not in the market for the product at that time of viewing and 29 per cent said the adverts were not relevant. These Read full story › Source: The Drum...