By Laurie Fullerton Twitter announced this week that Jayanta Jenkins will become its new global group creative director, a move that is expected to bring his unique eye to the “in the now” platform that characterizes Twitter. Jenkins was most recently at Apple/Beats by Dre, TBWAChiatDay, Wieden + Kennedy, Gatorade, and Nike. Jenkins was interviewed today by the VP of Global Brand Stragey Joel Lunenfeld at Twitter. He said that it was Jenkins’ vision, philosophy, and creativity that makes him the right person to lead the Twitter brand into the next phase. During a brief Q&A between the two on Twitter, Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Yesterday afternoon, the creator and the cast of Freeform (formerly ABC Family) network’s hit show Pretty Little Liars announced via Facebook Live that the seventh season – the second half of which is set to premiere in April 2017 – would be the series last. Creator I. Marlene King kicked things off by saying: “We’re happy that you’re joining us on Facebook Live today because we have a really special, amazing announcement to make. It makes us all kind of sad, but happy to share it with you at the same time. The big announcement is that after tomorrow night’s summer Read full story › Source: The Drum...
Read MoreBy Brian Weigel Ad-Blocking, as a topic, continues to weave it’s way into many conversations throughout the ad tech industry. Its impact is felt across the entire digital ecosystem, affecting the publisher, the advertiser, the technology, and the end user. With the growth in usage of ad-blocking technology, publishers are met with declining revenues as the ad tech community scrambles to provide better standards to meet the demands of all parties involved. Here’s a look at what all parties involved should be focused on. On the Ad Tech Side For those behind the screen(s), it is important to start recognizing that there are pieces Read full story › Source: The Drum...
Read MoreBy Staff Writer Native advertising business Nativo has launched an office in London, which will act as the base of its push into Europe. The expansion will be led by Lindsey Clarke (see above), who joins as managing director for the office and is tasked with building the company’s profile amongst European brands, agencies and publishers. She joins from Krux where she oversaw its data-driven strategies for publishers worldwide as vice-president of global advertising strategy. Prior to that, Clarke expanded the publisher development group at Acxiom and has also held senior roles at AudienceScience and Rubicon Project. The London office will initially focus on servicing Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Oreo is seeking to “bring to life” its new flavours via a multi-channel £3.4m campaign that includes a ‘Oreo Flavour Mobile’ on London’s Southbank. The Mondelez-owned snackmaker is marking the launch of its new mint and limited edition strawberry cheesecake biscuits with a TV spot and a seven week experiential mobile tour, which will be combined with PR and digital activity. Created by FCB Inferno, the colourful 20-second hero animation features an updated version of the brand’s ‘Wonderfilled’ anthem, which is has used in previous campaigns. The experiential element of the push was created by Hey Human, and will see the Flavour Read full story › Source: The Drum...
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