Posts made in August, 2016

on Aug 30, 2016

By Seb Joseph Huawei has poached Bauer Media’s director of social media Akhil Suchak to be its first head of digital in the UK. He joined this month and works with the marketing teams in the UK, Europe and globally across the consumer business. Suchak was unable to provide any further detail as to his responsibilities but did confirm that the main aim of his appointment is to grow well the brand’s position in the UK. On his appointment, Suchak told The Drum: This an amazing opportunity to work with one of the world’s most powerful telecom giants. I’m looking forward to being part of Read full story › Source: The Drum...

on Aug 30, 2016

By Kyle O'Brien Tim Wettstein has joined Los Angeles-based marketing communications agency Team One as executive creative director on the Lexus brand at the company’s Dallas office, where he will join executive director Paul Silverman. Wettstein is an award-winning veteran of the creative world, with international experience at other notable shops, including JWT, CP+B and 72andSunny. He brings creative expertise and a global cultural perspective to Team One, having worked with brands such as Lexus, Indian Motorcycles, EA and The Ritz-Carlton. “Tim brings a truly integrated way of thinking that will be a perfect addition to the creative leadership team,” said Team One Chief Creative Read full story › Source: The Drum...

on Aug 30, 2016

By Rebecca Stewart The type of filter an individual uses on their Instagram images can give an indication of their mood, according to a new study. Researchers from Harvard University and the University of Vermont recently used AI technology to detect people with low moods on the photo-sharing platform, and found the method to be more effective at diagnosing depression than doctors. Facial detection software was used to identify features of depression from selfies, which was combined with colour and brightness analysis, and accompanying data from the images themselves as well as type of filters used to detect a person’s mood. The use of Read full story › Source: The Drum...

on Aug 30, 2016

By John McCarthy Apple has denied it owes the Irish state €13bn ($14.5bn) in back tax, challenging the ruling made by the European Commission today (30 August) which found the company had entered into an illegal tax deal with the Irish government. “In Ireland and in every country where we operate, Apple follows the law and we pay all the taxes we owe,” said the company’s chief executive Tim Cook in a lengthy customer letter to combat the outcome of the three-year investigation. In a scathing analysis of the EU’s position, Cook said that the “European Commission has Read full story › Source: The Drum...

on Aug 30, 2016

By Jennifer Faull Rufus Olins, the chief executive of NewsWorks, is to leave the newspaper marketing body to join the Co-op in the newly created role of chief membership officer. The Co-op’s membership programme is a key pillar of the once-ailing supermarket’s revival, with chief executive Richard Pennycook saying recently that he hoped Co-op members would generate at least half of sales across the businesses. As such a raft of new benefits would be rolled out, including a five per cent discount on own-brand products and services alongside the guarantee that one per cent of the money they spend will go straight back into Read full story › Source: The Drum...